Television

Kids genre emerges as most benefitted in Chrome DM week 20

Nickelodeon Junior gained the highest OTS with 77.5 per cent in the genre

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MUMBAI: Kids genre has grown 3.83 per cent in week 20 of Chrome Data Analytics and Media. In this genre, Nickelodeon Junior gained the highest OTS with 77.5 per cent in All India 1 Lakh+ market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

Infotainment genre secured the second position in gainers list with 3.32 per cent growth. National Geographic Channel (NGC) gained the highest OTS in the genre with 80.0 per cent in All India 1 Lakh+ market.

Youth genre grew by 2.08 per cent followed by Hindi movies ( 1.91 per cent) and Hindi GEC (0.59 per cent). In Youth genre, MTV gained the highest OTS with 79.6 per cent OTS in HSM excluding less than 1 lakh market. B4U Movies secured highest OTS in Hindi movies genre with 85.3 OTS in HSM excluding less than 1 lakh market while DD National gained highest OTS with 99.1 per cent.

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