Television

Journalist, author and A&M industry thought leader Anant Rangaswami no more

Rangawasmi passed away in Bengaluru on Tuesday.

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Mumbai: Journalist, author and keen observer of the media and advertising industry Anant Rangaswami has passed away on Tuesday morning in Bengaluru.

Rangaswami wore many hats during his career. He was editor of Storyboard, the advertising, media and marketing show on CNBC-TV18. Previously, he was the founding editor of Campaign India and senior editor at Firstpost.com. A lifetime spent in the industry Rangaswami was associated with leading media companies including Star TV, Sony, and BCCL’s Times Television and Times FM. He also served as vice president at TBWA India.

Rangaswami has authored two books 'Watching from the Sidelines’ and ‘The Elephants in the Room: The Future of Advertising in India’.

Most recently, Rangaswami was working with close friend Rajesh Kejriwal as editor and curator of the flagship industry event Zee Melt organised by the Kyoorius Group.

Those who followed Rangaswami on his social media handles know him for his incisive and witty takes on the latest advertisements shaping our culture. He was also a vocal advocate for the issues that shaped the moral and social fabric of the times we live in. Rangaswami had changed his Twitter name to Don'tLetHateWin@AnantRangaswami in recent times, which says a lot about how strongly he felt about the state of affairs in the country.

Rangaswami was a dear friend to many in the media and advertising industry. This publication does not mourn his passing but rather celebrates the legacy he left behind.

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