MUMBAI: Mukesh Ambani’s Reliance Jio is wanting to capture every pie of the media and entertainment business. Even as it charters new growth avenues in digital, Jio has announced a partnership with Screenz to launch Jio Screenz.

It will be a solution for broadcasters to get digital interactivity and will convert passive TV viewing and advertising into an interactive and participative one. Screenz is used globally by broadcasters and format owners for entertainment-based interactivity.

For starters, there will be two-way communication between broadcasters and viewers through quizzes, polls and votes during the show. There will be an easy content management system (CMS) for broadcasters to design, create and launch interactive engagements. It can be enabled on any digital app using SDK with support on Android, iOS and Jio Kai-OS. Jio Screenz supports various social networks namely Google, Facebook, Twitter etc.

It also has a drooling proposition to advertisers – better customer profile. Jio Screenz will support a rich data reporting and create unique profiles for each user, hence enabling targeted advertisement.

This partnership will be an add on to Jio’s existing platform for gamification. Jio Screenz claims to be the largest and probably the only platform to provide entertainment-based gamification. Some of its features are to allow live, real-time interaction between broadcasters and viewers for intense engagement and viewership.

In a press release, Jio calls itself a ‘customer obsessed organisation and will continue to bring disproportionate value, innovative features and best-in-class services to its customers, always’.

A few days ago Jio launched JioInteract, an AI-based brand engagement platform.