Television

IPL 13 scores better than IPL 12

The cumulative reach has increased by 11 per cent.

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NEW DELHI: IPL 13 was the most awaited live property of the year, especially after Covid2019 turned us all into house-bound hermits. It provided people with a much needed break from the pandemic-induced stress and negativity. Starting from day one, audiences have been glued to their screens (TV & mobile) to watch their favourite team progressing up the IPL scoreboard. It was widely reported that the opening match of IPL scored over 269 million views, making it one of the biggest opening day numbers for any live event in history. In the most recent update, BARC India has shared that IPL 13 has clocked over 108 million cumulative reach which is 11 per cent higher than IPL 12, which clocked 98 million cumulative reach.

On the other hand, the tournament has already clocked 7 billion viewing minutes while the previous instalment clocked just 5.5 billion minutes. For IPL 12, the data analysed includes Week 13, 14, 15, 16 and 17, which covers 44 matches aired across 24 channels. For IPL 13, the data analysed includes week 38, 39, 40, 41, 42, which covers 41 matches aired across 21 channels. This season of IPL began on 19 September and will culminate on 10 November. The matches are aired on Star Sports and streamed on Disney+ Hotstar.

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