Television

Infotainment genre becomes top gainer in Chrome DM week 40

The genre grew by 0.48 per cent

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MUMBAI: Infotainment genre has become the top gainer in week 40 of Chrome Data Analytics and Media data. The genre grew by 0.48 per cent. In this genre, History TV18 channel gained the highest OTS with 85.2 per cent in all India 1lakh market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, religious gained second position and grew by 0.33 per cent in HSM excluding <1 lakh market. In this genre, Aastha channal gained the highest OTS with 98 per cent. Hindi news genre stood in the third position by gaining 0.28 per cent in HSM excluding <1 lakh market. DD News secured the highest OTS with 99.2 per cent.

Music stood in fourth position in HSM excluding <1 lakh market and grew by 0.08 per cent. 9XM channel gained the highest OTS with 97.4 per cent. English genre stood on the fifth position and grew by 0.06 per cent in 6 metros market. In this genre, Republic TV gained the highest OTS with 99.4 per cent.

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