Mumbai: IndiaCast Media Distribution has partnered with ABS Broadcast to launch Viacom18’s marquee channels – Colors and Colors Rishtey on the streaming TV platform Sky Glass. Launched in October last year, the custom-designed 4K TV doesn't require a satellite dish or box for it to work.
Viewers in the UK can now watch shows such as "Bigg Boss," "The Big Picture," "Dance Deewane" and others on the Sky Glass platform with more content added every day.
“We wanted to expand onto Sky Glass, and choosing ABS Broadcast to deliver proved to be a decision which has more than paid off,” said IndiaCast Media Distribution executive vice president and head international business Govind Shahi. Indiacast is a multi-platform content asset monetisation entity jointly owned by TV18 and Viacom18. “It's important that our channels are accessible across as many platforms as possible, and I am pleased to say that Colors and Colors Rishtey are now available on Sky Glass for our UK audiences.”
ABS Broadcast managing director Sass Jahani said, “I am very proud of the teams at ABS, Viacom18 and IndiaCast for getting this service launched with such a fast turnaround, whilst also dealing with the many hurdles along the way.”
The addition of Viacom18 channels has set ABS Broadcast as the provider with most launches on Sky Glass.