Report on Hindi News Viewership

IN10 Media’s Gubbare supports child education with Smile Foundation

Partnership aims to help students continue learning despite Covid setbacks.

Mumbai: With the education of children impacted by the pandemic, IN10 Media Network’s kids channel Gubbare has joined hands with leading non-government organisation Smile Foundation to support its Shiksha Na Ruke campaign.

A first by the channel, the partnership aims to create awareness among Gubbare’s viewers across India about the impact of COVID-19 on children’s education. With schools going online, many were left in the lurch with no internet or device to log in and continue learning.

The campaign aims to help such students continue learning through different modes of engagement such as door-to-door distribution of worksheets and study material, cluster classes in small groups through youth volunteers, television and radio-based educational programs, and telephonic counseling. Additionally, Shiksha Na Ruke provides access to digital mediums like projectors and tablets at learning centers to enable the transition to digital learning.

IN10 Media Network VP- corporate strategy development Mansi Darbar said, “Children are the future of the nation, and as a kids’ broadcaster, we believe that it is our responsibility to help them prepare for a brighter tomorrow. We all need to play our part in building a stronger nation and the partnership with the Smile Foundation is a step towards that. Through the Shiksha Na Ruke initiative, we want to create awareness among people regarding how the pandemic impacted the world at various levels and how can a small contribution change a child’s life.”

Smile Foundation’s co-founder and executive trustee Santanu Mishra said, there is a need for increased collaboration among stakeholders to drive greater access to education. “Helped by Gubbare’s reach and accessibility, this partnership will be important in driving impact for Shiksha Na Ruke. We urge more organisations to come forward and do their bit for millions of underprivileged students who continue to experience an abrupt break in learning,” he added.

The campaign has nearly 50,000 students enrolled across the Smile Foundation’s 201 Mission Education centres in 22 states of the country. The organisation trains teachers for the dynamic digital learning environment and even counsels parents to ensure children’s active participation. 

Latest Reads
Zee Cinema announces the world television premiere of ‘Karthikeya 2’

Mumbai: Karthikeya 2, a mystical adventure based on the mythical aura of Shri Krishna, has been announced by Zee Cinema. The film stars the uber-talented Nikhil Siddharth as Karthikeya, along with celebrated actor Anupam Kher, who brings gravitas to the film. Karthikeya 2 is all set for its world...

Television TV Channels Viewership
CNBC-TV18 launches initiative ‘Future. Female. Forward - The Women's Collective’

Mumbai: To bridge the gender parity gap in the workforce, CNBC-TV18 has officially launched its one-of-a-kind mega initiative "Future. Female. Forward: The Women’s Collective" at The St. Regis Mumbai.

Television TV Channels News Broadcasting
Delhi HC grants a stay on the use of Amitabh Bachchan's name, image, voice without consent

Mumbai: The Delhi High Court's justice Navin Chawla issued an order on Friday prohibiting the use of Amitabh Bachchan's name, image, voice, or any of his characteristics without his consent. The order is a landmark verdict, the first of its kind in India, and it is directed not only at the...

Television TV Channels People
Moses Chinappa & Amar Dixit announce two new media ventures 'Kingdom' and 'Atlas'

Mumbai: On Friday, media veterans Moses Chinappa and Amar Dixit, with the goal of becoming a leading organisation in advancing businesses using channelized media, announced their collaboration to launch two new media ventures,"Kingdom Media Network Pvt. Ltd." and "Atlas Media Network Pvt. Ltd." In...

Television TV Channels News Broadcasting
Colors ‘Bigg Boss 16’ hits the no.1 spot in the non-fiction category

Mumbai: Colors’ Bigg Boss 16, hosted by actor Salman Khan, has bagged the No. 1 spot in the non-fiction category. The season has reached over 127 million viewers with over 36 billion viewing minutes on Colors and 600 million views on Voot after six weeks of nonstop drama and unrivalled...

Television TV Channels GECs
Colors Tamil to premiere ‘Coffee’ on 27 November

Mumbai: Colors Tamil is all set for the television premiere of Coffee. The film will be aired on 27 November at 2 p.m. The storyline covers a sister's search for her lost brother amid corruption and human trafficking while chronicling the life of a young woman. The film, directed by Sai Krishna,...

Television TV Channels GECs
Shemaroo Umang brings new show ‘Raazz Mahal’

Mumbai: Shemaroo Umang is prepared to enter the fantasy drama genre with their upcoming prime time show Raazz Mahal after receiving a tremendous response to their debut original, Kismat Ki Lakiro Se. Every Monday to Saturday at 8.30 p.m. on Shemaroo Umang, the show is ready to enthral audiences....

Television TV Channels GECs
Fremantle acquires majority stake in Silvio Productions

Mumbai: Television format creator and distributor Fremantle has acquired a majority stake in Silvio Productions (formerly known as EGG Films). This is the Israeli independent production company behind the documentary series Shadow of Truth, Coastal Road Killer, After Midnight, The Baby Daddy, and...

Television TV Channels People
Tips Films' dependence on box office success is continuously reducing: Tips Films MD Kumar Taurani

Mumbai: "The film industry provides a very good opportunity to scale up operations very profitably and with very low risk," quoted Tips Films managing director Kumar Taurani during the conference call conducted to announce the company's quarterly results. He added that Tips's plan is to scale up to...

Television TV Channels Movie Channels