Television

How brands view television advertising in 2021

The panel discussion ‘The Television Boardroom’ will go live at 4 pm on Friday.

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New Delhi: Television has been one of the most resilient and strongest mediums of communication, especially in India. Unlike other countries, where an increasing number of people are cutting the cord with pay-TV, India’s reach in television is only growing. Around 210 million households in India now own a TV set, an increase of 6.9 per cent from 197 million in 2018, according to the latest estimates released by TV monitoring agency Broadcast Audience Research Council (BARC) on Thursday.

But the fast adoption of video streaming services has no doubt changed the dynamics of advertising on television. So, what are the factors that brands now take into consideration when they choose to advertise on general entertainment channels? Does the content matter or is it just the reach? What is the perspective on sports content? Other than cricket what sports content are brands looking at?

Some of these questions will take centre stage at The Television Boardroom- a virtual panel discussion being organised by Indiantelevision.com at 4 pm on Friday, where some leading brands and advertisers will talk about the different genres of television (movies, infotainment, GEC, news, kids) and their thoughts on them. The event will explore various issues related to the future of television and how the expectations of advertisers from TV have evolved over the years.

The panel will comprise esteemed representatives from the industry – Kotak Mahindra Bank joint president-consumer, commercial & wealth marketing Elizabeth Venkataraman, PepsiCo India head media and partnerships Om Jha, id Fresh Food chief marketing officer Rahul Gandhi, ITC chief operating officer- dairy and beverages Sanjay Singal, Maruti Suzuki India executive director - marketing and sales Shashank Srivastava and Indiantelevision.com's founder, CEO and editor-in-chief Anil Wanvari.

The event will be streamed LIVE on the social media platforms of Indiantelevision.com. To join us for stimulating conversations and interesting insights on the issue, register at https://www.indiantelevision.com/television-boardroom/login-system/registration.php

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