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Hindi news segregated into urban and rural: BARC week 39

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MUMBAI: Broadcast Audience Research Council (BARC) All India data has divided Hindi news into rural and urban from week 39. Moreover, Times Now stood at the number one position in the English News space whereas CNBC TV 18 dominated the English business news genre.

In the overall Hindi news genre Aaj Tak continued to lead. According to the data, the channel has an upperhand in the urban markets.  CNBC Awaaz ranked number one in Hindi Business News.

English news

Times Now maintained its first position with 1084 Impressions (000s). CNN News18 took the second position with 433 Impressions (000s). NDTV 24x7 settled on the third berth with 317 Impressions (000s). India Today television grabbed the fourth spot with 234 Impressions (000s) whereas BBC World News stood at the fifth position with 196 Impressions (000s).

English business news

CNBC TV 18 dominated the space with 299 Impressions (000s) followed by ET Now at the second slot with 185 Impressions (000s).  NDTV Profit and NDTV Prime with 73 Impressions (000s) and BTVi with 24 (‘000s) Impressions (000s) took the third and fourth positions respectively.

Hindi news

Aaj Tak stood at the first spot with 140557 Impressions (000s) followed by India TV at the second position with 110127 Impressions (000s).  India News sustained at third position with 107195 Impressions (000s) followed by Zee News securing the fourth position with 97935 Impressions (000s). ABP News took the fifth position with 97933 Impressions (000s).

Hindi news - rural

Aaj Tak dominated the rural market with 64614 Impressions (000s) followed by India News with 53759 Impressions (000s). India TV grabbed 51966 Impressions (000s). ABP News managed 45104 Impressions (000s) followed by News 24 with 39126 Impressions (000s).

Hindi news - urban

Aaj Tak was at the number one position with 75943 Impressions (000s) followed by Zee News at the second position with 59704 Impressions (000s).  India TV grabbed the third position with 58161 Impressions (000s) followed by India News at the fourth position with 53437 Impressions (000s). ABP News took the fifth position with 52829 Impressions (000s).

Hindi business news

CNBC Awaaz grabbed the first spot with 896 Impressions (000s) whereas Zee Business stood at the second spot with 734 Impressions (000s).

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