Television

Hindi news channels viewership increases by 14 per cent in week 6 of BARC

Delhi Assembly elections could be termed as one of the factors for this growth

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/22/barc.jpg?itok=i-zHFD0r

MUMBAI: Delhi Legislative Assembly election has proved to be most fruitful for the news channels across genres. However, Hindi news broadcasters’ viewership has substantially grown by over 14 per cent in week six as compared to week five, according to the data published by Broadcast Audience Research Council of India (BARC).

One of the reasons behind the growth of viewership was the recently concluded Delhi elections. The polling was done on 8 February and the results of the same were declared on 11 February. Delhiites gave the mandate to Aam Aami Party, which garnered as many as 62 seats in 70-member Assembly.

TV Today Network’s Hindi news channel Aaj Tak has continued to be the leader with the first spot in the top five channels list in the genre. The channel’s viewership grew by around 25 per cent to 146178 weekly impressions in week six as compared to 117478 impressions in week 5 of BARC. The channel also continued to maintain its dominance in both rural and urban segment viewership.

Outperfoming all its peers, ABP News Network’s Hindi news channel ABP News has given a tough fight to all other four channels in the list, including Aaj Tak. The channel, grabbing the second position, has improved its viewership count substantially by 24 per cent to 108032 impressions in week six as against 87015 impressions in week five. The channel was at the fifth position in week five of BARC.

Retaining its position at number three, News18 India, a Hindi news channel of Network18, grew by around 7 per cent to 101566 impressions in week six as compared to 95139 impressions in week five. Similarly, India TV maintaining its stance at fourth position grew by over 12 per cent to 99324 weekly impressions in week six compared previous week to 88477 impressions in week five.

Meanwhile, the Zee Entertainment Enterprises’ Hindi news channel Zee News has fallen to the fifth position from second and has seen a marginal increase of viewership growth by 1 per cent to 98564 impressions in week six as compared to 97652 weekly impressions in week five of BARC.

Despite being the biggest financial event in the country – Budget 2020, the viewership of news channels across genre, except business news channels, had slowed down by 20 per cent in week 5 (1-7 February) as compared to the previous week, BARC data had mentioned on its website.

The rise in the viewership of channels growth in week six has pointed out that the audience is more inclined towards political developments than financial happenings in the country. The current data has reversed all negatives posted in week five as compared to the current week as per BARC.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/abp.jpg?itok=SvS09FLV
ABP News’ Morning Show, ‘Namaste Bharat’ dazzles viewers with a unique format

Zealously fulfilling the promise of delivering the most innovative content, ABP News’ Morning Show, ‘Namaste Bharat’ has become a viewers’ favorite since its launch this year. The show was tuned-in by more than 17 Crore people between Wk 13-25’20. (Source BARC, TG- 2+, Mkt- All India, Cuml. Reach...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/movie.jpg?itok=EZc0kV4W
Regional markets to fuel English entertainment channels' growth: ZEEL's Kartik Mahadev

The Covid2019 pandemic has given a boost to indoor activities such as TV viewing but specific genres such as English GECs, lifestyle and infotainment channels have been immensely impacted as their limited audience switched to streaming platforms.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/qq.jpg?itok=aObklEhF
Colors shows to incorporate Covid2019-related topics for better relatability

13 July 2020 is when viewers of all GECs will be able to get back to watching their favourite shows. Viacom18’s Colors is currently looking at numerous ways to engage the audiences.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/shoot.jpg?itok=bv5rbix5
Indian film, TV, online video services garnered $49.8 billion in 2019

The film, television and online video services industry in India generated a total economic contribution of $49.8 billion (Rs 348,972 crore) in 2019, indicating a total growth of 61 per cent from a similar report in 2017, according to new research by Deloitte.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/rahul.jpg?itok=00jCul-B
BCCI accepts Rahul Johri's resignation

Rahul Johri’s day at Board of Control for Cricket in India (BCCI) is set to end as his resignation as the chief executive officer has been accepted. Reportedly, Johri floated his resignation letter in December and the board accepted it on Thursday, 9 July. 

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/barc_0.jpg?itok=mNfps5bo
Hindi GECs see 8% growth in non-prime slots: BARC-Nielsen

Hindi GEC saw eight percent growth in non-prime time slots in 2020 as compared to 2019, revealed the tenth edition of BARC-Nielsen data. However, there is a dip of two per cent in prime time shows. Kids non-prime time shows saw a growth of 32 per cent and in prime time shows it is 28 per cent.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/all.jpg?itok=7an6u-q6
SynProNize launches distribution, production, monetisation agency in Dubai

SynProNize co-founders Nitin Michael and Hasnaa Descuns announced the launch of their new content production and distribution agency which will partner with top digital platforms and linear broadcasters in APAC.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/niel.jpg?itok=zR8FhjaE
News consumption, ad volumes on a high in the first half of 2020: BARC+Nielsen

As India enters in unlock 2.0, news channels look at the brighter side, both in the terms of viewership and advertisements, reveals the tenth edition of BARC+Nielsen weekly report on media consumption habits in the covid period. 

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/10/barc1.jpg?itok=iZBvgYyY
TV advertising sees revival in June 2020

NEW DELHI: BARC India and Nielsen Media's tenth edition report on the ‘Impact Of COVID-19 On TV Viewership and Smartphone showed that with the onset of ‘unlock’ in June 2020, there is a revival of advertising on TV – a significant increase in the presence of ‘top 10’ and ‘next 40’ in June 2020....

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required