Hindi movies most benefited genre in Chrome DM week 43

Hindi movies most benefited genre in Chrome DM week 43

Hindi movies most benefited genre in Chrome DM week 43

Chrome DM

MUMBAI: With a growth of 0.63 per cent as compared to last week (42), the Hindi movies genre, in HSM excluding the less than 1L-market, marked the highest opportunity to see (OTS) among all categories in week 43 of Chrome Data Analytics & Media. 

In the Hindi movies genre, Rishtey Cineplex gained the highest OTS with 93.8 per cent in in HSM excluding the less than 1L-market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

The second position in the gainer’s list of OTS was grabbed by the sports genre in All India 1 Lakh+ market with 0.26 per cent OTS. DD Sports gained the highest OTS with 93.0 per cent.