Television

Hindi GEC & Southern channels evenly matched across genres as TV viewership drops

Like last week, there were 5 channels each from Hindi and South

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/12/20/barc_0.jpg?itok=pjpl2bM8

BENGALURU: Southern languages channels shared equal space in Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Channels on All Platforms Across genres list with Hindi GECs in week 50 of 2019 (Saturday, 7 December 2019 to Friday, 13 December 2019, week or period under review). In the meantime, TV viewership dropped to 13.8 billion weekly impressions in week 50 of 2019 from 14.2 billion in the previous week. 

Overall TV and OTT weekly viewership according to BARC data declined 2.8 percent to 14 billion weekly impressions during the period under review from 14.4 billion impressions reported in week 49 of 2019. The Top 10 Pay Channels Across genres incurred a higher loss than the Top 10 Free to Air (FTA) Channels Across Genres did in week 50 of 2019 as compared to week 49, as their respective chartswhich follow in this paper will demonstrate.

Please refer to the chart for TV and OTT viewership for week 49 and 50 of 2019: 

Top 10 Channels on All Platforms Across Genres

There were five channels each from Hindi GEC and three South Indian languages in Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Channels on All Platforms Across genre for week 50 of 2019 as mentioned above. There were two channels each from the Tamil and Telugu genres and one channel from the Kannada genre in the top 10 across genres on all platforms weekly list for week 50 of 2019.

There were three channels from Zee Entertainment Enterprises Limited (Zeel), two channels each from Star India and Network18/Viacom18 and one channel each from Enterr 10 Television, Sony Pictures Network India (SPN) and the Sun Tv Network in BARC’s weekly list of Top 10 Channels on All Platforms Across genre for week 50 of 2019.

Nine of the channels in the across genres on all platforms list in week 50 of 2019 were same as in the previous week with some shuffling of ranks. Star India’s Tamil GEC Star Vijay exited the list in week 50, while the Network18 associated Telugu GEC ETV Telegu reentered the weekly list. One channel, the most watched one – Dangal TV was free to air (FTA), while the other nine were on the pay TV platform.

The Top 10 Channels on All Platforms Across Genres recorded weekly impressions of 6.655 billion in week 50 of 2019, 3.4 percent lower than the 6.887 million weekly impressions in week 49.

Please refer to the figure below:

Top 10 Pay TV channels Across Genres

It was the three South Indian languages channels that dominated BARC’s weekly list of Top 10 Pay Channels Across Genres in week 50 of 2019 in terms of viewership. There were five channels – two each from the Tamil and the Telugu and one from Kannada genres in BARC’s weekly list of Top 10 Pay Channels Across Genres during the period under review. Besides the five South Indian channels, there were four Hindi GEC’s in BARC’s weekly list of Top 10 Pay Channels Across Genres in week 50 of 2019. The combined weekly impressions of the five South Indian channels was 3.099 billion weekly impressions, 9.7 percent more than the 2.826 billion weekly impressions of the Hindi GECs’ in week 50 of 2019. In week 49 of 2019 (previous week), there were six South Indian languages channels and four Hindi GECs’ in BARC’s weekly list of Top 10 Pay Channels Across Genres.  

Further, as has been the case over the past few weeks, the most watched pay channels were not Hindi GEC – they were Tamil and Telugu GECs’ at ranks one and two respectively in the list. 

Nine of the channels in the weekly pay TV across genres list in week 50 0f 2019 were same as in the previous week with a slight shuffling of ranks. SPN’s flagship Hindi GEC Sony Entertainment Television or SET reentered the list on the exit of Star India’s Tamil GEC Star Vijay. There were three channels fromZeel, two channels each from Network18/Viacom18, SPN and Star India and one channel from Sun Tv Network in BARC’s weekly list of Top 10 Pay Channels Across Genres in week 50 of 2019.

As mentioned above, the Top 10 Pay Channels Across Genres lost viewership in week 50 of 2019 as compared to week 49. The combined viewership of the Top 10 channels in week 50 of 2019 was 5.925 billion weekly impressions, 4.1 percent lower than the 6.178 billion weekly impressions in week 49.

Please refer to the chart below

Top 10 Free channels Across Genres

Nine channels in BARC’s weekly list of Top 10 Free to Air Channels Across Genres in week 50 of 2019 were the same as in the previous week with slight changes in the ranks. SkyStar’s Hindi Movies channel ABZY Movies exited the list in week 50 of 2019 to be replaced by Doordarshan’s sports channel DD Sports, now that the one day series between India and West Indies is being played. 

There were three channels each from Enterr 10 Television, the B4U Network and Zeel and one channel from Doordarshan in BARC’s weekly list of Top 10 Free Channels Across Genres for week 50 of 2019. There were three channels from the Hindi Movies genre, two movies each from the Bhojpuri and the Hindi GEC genres, and there was one channel each from the Marathi, Music and Sports genres in week 50 of 2019 in the free channels across genres weekly list.

The combined viewership of the Top 10 Free Channels Across genres in week 50 of 2019 dropped 1.7 percent to 2.348 billion weekly impressions as compared to 2.388 billion weekly impressions in the previous week.

Please refer to the chart below:

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/spsn.jpg?itok=km9a3_uY
SPSN partners with Social chain of restaurants as on-ground screening partner

MUMBAI: To provide a real-time drama to cricket fans, Sony Pictures Sports Network (SPSN) has partnered with Impresario Entertainment and Hospitality’s Social chain of restaurants across India to be its official on-ground screening partner for high-octane series between Australia and South Africa....

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/nippon.jpg?itok=bTxFlT2R
Nippon TV heads to Series Mania Forum with three new scripted formats

TOKYO: Nippon Television Network Corporation (Nippon TV), Japan’s leading multiplatform entertainment powerhouse, announced that the company has been officially invited by Laurence Herszberg, founder-general director of Series Mania, to be the first Japanese company to attend Series Mania Forum.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/Star%20Jalsha.jpg?itok=B40OnLQy
Star Jalsha celebrates 500 episodes of Irabotir Chupkotha

MUMBAI: Irabotir Chupkotha, one of Bengali television’s most popular shows, has recently completed 500 episodes. A unique plot coupled with a stellar cast can only result in a successful mega serial. Irabotir Chupkotha, produced by Acropolis Entertainment is a sparkling example of this instance....

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/Sunil_Shah.jpg?itok=sXFezqi1
B4Uelevates Sunil Shah as group MD B4U films

MUMBAI: B4U is in the midst of strong momentum. Along with the launch of new channels in the past year and the business plans in the works for the future, the network will experience new ways of working and few changes in organizational structuring at B4U, to continue this level of growth.

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/BARC_800.jpg?itok=PL0dZWf-
BARC week 6: Sony SAB slips down to fourth position on pay platform

MUMBAI: Sony SAB slipped to fourth position in week six of BARC India ratings. Last week, the channel was seen at third position. This week Zee TV held the third position moving up from fourth position. Colors continued to lead in urban market and pay platform. In urban market, Colors, Star Plus,...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/boib.jpg?itok=oCypl9wy
ViacomCBS reports $6.871 bn revenue in Q4

MUMBAI: ViacomCBS today reported financial results for the quarter and full year ended 31 December. The company’s full year revenue increased 2 per cent, driven by growth in advertising, affiliate and content licensing. Significantly, it reported the first quarterly earnings as a combined company....

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/nirbhaya.jpg?itok=iv0sHGHQ
#JusticeForNirbhaya – A ZEE News Initiative

MUMBAI: Do you remember Nirbhaya? Or, like every other person, you too have forgotten the monstrous scar on the face of India? On 16th December 2012, when the heinous crime came into light, people came out on roads with candles in their hands protesting. Now, after more than 7 years, when most of...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/sonyyay.jpg?itok=tmmLfOGd
Sony YAY!’s Honey and Bunny bring pet-parents closer to their pets this “Love Your Pet Day”

MUMBAI: February 20 is celebrated as “Love your pet day” and what better occasion than this day to shower our furry friends with all the love. It was an eventful day at Sony YAY! where they celebrated this day with their famous pet Jodi – Honey Bunny. Not only that, this “Love your pet day” Sony...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/20/kids.jpg?itok=1EtIG130
An Indian IP For Kids: Brands Collaborating With Windmill Look To Create Meaningful, Interactive Conversations

MUMBAI: The 4th edition of Nickelodeon Windmill Festival, an initiative by Event Capital and Tribe Asia, will take place on 22nd – 23rd February 2020 at JioWorld Garden, BKC. Having grown into India’s largest children’s outdoor festival, Windmill has brought on board sponsors like Hershey’s, Kotak...

Television TV Channels Kids

Sign up for our Newsletter

subscribe for latest stories

* indicates required