Television

Hindi GEC hits new all-time high with 4 bn impressions in week 14

This is the genre's highest mark since 2015

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MUMBAI: In week 14 of TV viewership, the Hindi GEC genre has witnessed an all-time viewership high since 2015. According to the BARC-Nielsen -TV+ smartphone consumption data, the genre has grabbed four million impressions in the HSM urban market. 

Ramayan is said to be the biggest driver of viewership growth in the urban HSM market in week 14. There have been 73 per cent episodic duplications and 83 per cent weekly duplication for Ramayan which was the highest among all Hindi GEC shows. 

This week Ramayan grabbed 61,397 weekly impressions (000s) on DD National. The channel was leading on pay platform with 1,427,722 weekly impressions, and in the urban market it was leading with 1,099,834 weekly impressions (000s).

22 per cent of kids are watching Ramayan with their grandparents/senior people at home. Co-viewing with 15+ years grew by 88 per cent. 

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