Four Star India channels among top 10 channels across genres

Four Star India channels among top 10 channels across genres

Kumkum Bhagya

BENGALURU: Four channels from the Star India network made it to the Broadcast Audience Research Council (BARC) weekly list of top 10 channels across genres (all India (U+R) : 2+ Individuals) for week 47 of 2017 (Saturday, 18 November 2017 to Friday, 24 November 2017). They were: The recently renamed and re-launched free to air (FTA) Hindi GEC Star Bharat, the network’s acquired flagship Telugu GEC Star Maa, Star India’s flagship Hindi GEC Star Plus and another FTA Hindi GEC Star Utsav. Like the last two weeks (weeks 45 and 46 of 2017), Kya Haal Mr. Paanchal on Star Bharat found a place amongst BARC’s weekly top five Hindi GECs during primetime (1800 - 2330 hrs) : 2+ Individuals list in the HSM (U+R) market.

Seven Hindi GEC channels, of which four are FTA and one channel each from the Hindi Movies, Tamil GEC and Telugu GEC space made it to the top 10 channels across genre list for week 47 of 2017. From the networks’ perspective, four channels from Star India; two channels each from Zee Entertainment Enterprises Limited (Zeel) and Sony Pictures Network India (SPN); and one channel each from the Sun Network and Network 18 made up the top 10 channels across list for the week under review.

The Sun Network’s flagship Tamil GEC Sun TV comfortably led the across genres list, far ahead of the pack, with 1026.854 million weekly impressions. Quite obviously, Sun TV also led BARC’s top five Tamil channels in the Tamil Nadu/ Puducherry (U+R) : NCCS All : 2+ Individuals market. As has become a norm, all the five programmes in BARC’s top five Tamil channels during primetime (1800 - 2330 hrs) : 2+ Individuals were from Sun TV.

Zeel’s flagship Hindi GEC Zee TV was second in the across genres list for week 47 of 2017 with 700.720 million weekly impressions. Three programmes on Zee TV – both the Ektaa Kapoor led Balaji Telefilms productions – Kumkum Bhagya and its spinoff Kundali Bhagya and the Rajshri Productions produced Piya Albela, were among BARC’s weekly top five Hindi GEC – HSM (U+R) programmes list during primetime. Both the Bhagya shows were among the top programmes in the Hindi GEC - HSM (U) market during the period under review.

Zee TV’s Hindi GEC FTA sibling Zee Anmol was at third rank in the top 10 programmes across genres list for the week under review with 662.757 million weekly impressions. Zee Anmol topped BARC’s weekly list of top 10 channels in the HSM (U+R) and HSM (R) market. Two programmes on Zee Anmol - the Sphere Origins-produced Ganga and Grazing Goat Pictures-produced Jamai Raja on Zee Anmol were among the top five programmes in the Hindi GEC (R) market for week 47 of 2017.

Network 18’s flagship Hindi GEC Colors was ranked fourth in week 47 of 2017 with 638.174 million weekly impressions. Colors topped BARC’s top 10 channels list in the HSM (U) market. The Mahesh Bhatt – Gurudev Bhalla Productions produced Udaan was among the top five programmes in the Hindi GEC – HSM (U) market during primetime.

Star Bharat, with 638.152 million weekly impressions, was fifth in the weekly top 10 channels across genres list followed by SPN’s women-focused Hindi FTA Sony Pal, with 584.135 million weekly impressions, was ranked sixth in week 47 of 2017. India’s longest running sitcom Taarak Mehta Ka Ooltah Chashmah was among the top five programmes in the Hindi GEC - HSM (U+R) and Hindi GEC – HSM (R) markets during primetime. The Optimystix Entertainment-produced Baal Veer on Sony Pal was also among the top five programmes in the Hindi GEC – HSM (R) market.

SPN’s Hindi movies channel Sony Max was at seventh rank in week 47 of 2017 with 579.031 million weekly impressions. Hindi feature films DJ in the HSM (U+R), (R) and (U) markets NCCS All : 2+ Individuals and The Return of Rebel in the HSM (R) and (U) markets; and 3 Idiots in the HSM (U) markets were among the top five programmes lists.

Star Maa was at eighth rank in week 47 of 2017 with 552.043 million weekly impressions. Needless to say, the channel topped BARC’s top five Telugu channels in the AP/ Telangana (U+R): NCCS All : 2+ Individuals markets during the week. Karthika Deepam on Star Maa was among the top 5 Telugu programmes during primetime list in the week under review.

Star Plus was ranked ninth in week 47 of 2017 in BARC’s weekly list of top 10 channels across genres with 524.336 million weekly impressions. The Balaji Telefilms-produced soap opera Ye Hai Mohabbatein found a place among the top five programmes in the Hindi GEC - HSM (U) market list. Star Utsav was ranked tenth in the list with 510.229 million weekly impressions.