Television
Report on Shemaroo

English News genre only gainer in Chrome DM week 15

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MUMBAI: English News grew in week 15 of Chrome Data Analytics and Media by 0.80 per cent. 

In this genre, Republic TV gained the highest OTS with 94.2 per cent in six metro areas. As per the Chrome Data, only one genre made gains with all others having lost on OTS.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH. 

In week 14, Hindi News category garnered the second position in the gainers list with a growth of 4.38 per cent. DD News had bagged the highest OTS with 98.2 per cent in HSM excluding less than 1 Lakh market. Music genre garnered third position and grew by 30.5 per cent. 9XM channel gained the highest OTS with 94.4 per cent in HSM excluding less than 1 Lakh market.

At the fourth position, Youth segment grew by 1.76 per cent, with MTV bagging 75.3 per cent in HSM excluding less than 1 Lakh market. Hindi Movies grew by 1.13 per cent, with B4U Movies channel securing 87.5 per cent in HSM excluding less than 1 Lakh market.

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