English movies most benefitted genre in Chrome week 10
MUMBAI: With an 8.99 per cent growth, the English movies genre has marked the highest opportunity to see (OTS) in week 10 of Chrome Data Analytics and Media.
In English movies, Movies Now gained the highest OTS with 30.5 per cent in six metro cities.
OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.
Top 5 channels
English GECs garnered second position in the gainers list of OTS with a growth of 6.14 per cent in six metro cities. Colors Infinity witnessed the highest OTS of 34.2 per cent. The third position was secured by business news in the six metro cities with a growth of 5.06 per cent, with CNBC Awaz observing the highest OTS of 62.4 per cent.
Hindi movies genre garnered the fourth position with 2.56 per cent in HSM excluding the less than 1L-market, with B4U Movies being the most benefitted channel in the category that observed the highest OTS with 82.2 per cent.
Top lines
The fifth position was secured by the Hindi GECs genre in HSM excluding the less than 1L-market with a growth of 2.47 per cent. DD National gained the highest OTS with 98 per cent.
