English movies and news genres most benefitted: Chrome DM wk 38

MUMBAI: With a growth of 1.67 per cent, the English movies genre marked the highest opportunity to see (OTS) among all categories in week 38 of Chrome Data Analytics & Media. In this category, Movies Now gained the highest OTS in six metros with 54.0 per cent, and Star Movies was the second most benefitted in terms of OTS with 48.3 per cent.

The English news genre ranked second in the gainers' category with a growth of 0.62 per cent opportunity to see (OTS) as compared to last week (37) of Chrome Data. Loksabha TV gained the highest OTS in six metros with 94.3 per cent whereas Rajyasabha TV gained the second slot on the list with 90.5 per cent OTS.

The third position in the gainers' list of OTS was grabbed by the 'religious' genre with the growth of 0.61 per cent on an HSM (Hindi-speaking market) excluding 1L market basis. In this category, OTS of Sanskar was leading the genre with 98.9 per cent, whereas Aastha pocketed the second position with 97.9 per cent OTS.

The music genre pocketed the fourth position in the list with 0.56 per cent growth and Sony Mix with 91.5 per cent whereas 9XM grabbed the number two position with 88.5 per cent OTS on an HSM (Hindi-speaking market) excluding 1L market basis.

The fifth position in the gainers' list was taken by the sports genre with a growth of 0.36 per cent. In this category, DD Sports is topping the OTS chart with 95.0 per cent whereas Star Sports 2 was the second topper with 87.6 per cent on an all-India basis in Chrome DM's week 38.

Among the losers, kids was the most affected genre with a drop of 0.86 per cent OTS on an all-India basis with Nickelodeon topping the chart with 88.5 followed by Cartoon Network with 84.2 per cent OTS.

Hindi movies category recorded a fall of 0.49 per cent OTS on an HSM (Hindi-speaking market) excluding 1L market basis. In this category, Star Gold grabbed the highest OTS with 94.0 per cent followed by Max 93.9 per cent.

Business news in six metros reserved the third position in the losers' list with a drop of 0.39 per cent. Zee Business and CNBC Awaaz gained top two positions with 85.2 per cent and 83.4 per cent, respectively.

Infotainment all-India bagged the fourth position in the losers' list with a drop of 0.36 per cent. In this category, NGC and History TV 18 reserved the top two positions with 92.1 per cent and 90.3 per cent, respectively.

The Hindi news genre stood at the fifth position with a fall of 0.16 per cent OTS with India TV leading the chart with 99.6 per cent, followed by DD News with 98.7 per cent OTS on an HSM (Hindi-speaking market) excluding 1L market basis.

Latest Reads
Bhojpuri market is a priority for all FMG brands: Enterr10's Joy Chakraborthy

Bhojpuri content has been giving a tough time to its Hindi counterparts if one goes by weekly Broadcast Audience Research Council of India (BARC) data. In week 45, as in several others, the channel was leading with 63910 weekly impressions (000s).

Television TV Channels Regional
OTT, TV and cinema complement each other: UFO Moviez' CEO Rajesh Mishra

The movie-exhibition business in India is stuck in contradictions. On the one hand, the country produces the highest number of movies in the world, on the other, its screen-density remains one of the lowest. Various state governments provide subsidies to promote shooting in their states, yet GST...

Television TV Channels Movie Channels
Star Jalsha launches Start Music-new music game show

Star Jalsha is all set to premiere its new music game show- Start Music on weekend from 24th November onwards every Sunday. The 18-episode series is produced by Double Half Productions who have successfully partnered Star Jalsha in producing Mahalaya and other shows.

Television TV Channels Viewership
Disney's Frozen 2 collaborates with 67 brands

MUMBAI: Disney’s Frozen 2, the sequel to one of the highest-grossing animated films of all time, is around the corner and the excitement amongst fans and brands is big. Disney’s consumer products business in India has collaborated with 67 brands across categories to bring alive the magic of...

Television TV Channels Kids
Sony MAX to premiere Khandaani Shafakhana on Nov 22

MUMBAI: Sony MAX presents ‘Khandaani Shafakhana’ as its World Television Premiere this November. The film starring Sonakshi Sinha, Varun Sharma and popular singer Badshah will help break the taboo around the topic of fertility clinics in small town India. The film will premiere on 22nd November...

Television TV Channels Movie Channels
Epic Channel completes five years

MUMBAI: EPIC Channel - India Ka Apna Infotainment is celebrating 5 years on television on November 19, 2019. Launched in 2014, EPIC has carved a special niche for itself while simultaneously it has raised the bar of expectations for quality Indian content. As the country’s only Hindi-language,...

Television TV Channels Factual
Lallantop becomes India’s only digital first news brand to cross 10 mln subs on YouTube

MUMBAI: India's most popular new-age news brand, The Lallantop, has crossed yet another milestone by reaching a whopping 10-million subscriber base on YouTube.

Television TV Channels News Broadcasting
Sony YAY! associates with Crossword Bookstores to celebrate Children's Day

MUMBAI: This Children’s Day, Sony YAY! in association with Crossword Bookstores took upon themselves to disrupt the regular routines of some families and brought them together for a day full of unlimited masti. The idea was to revive the innocent and euphoric yet simple delights of childhood in...

Television TV Channels Kids
History TV18 to premiere 'OMG! Yeh Mera India' S6 on Nov 18

MUMBAI: HistoryTV18 presents the sixth season of India’s most successful and longest-running factual entertainment series, ‘OMG! Yeh Mera India.’ Premiering on 18th November, this season will have 10 episodes, airing every Monday at 8 PM. The new season builds on the wonder and magic of earlier...

Television TV Channels Factual

Sign up for our Newsletter

subscribe for latest stories