Television

English genre sees max growth across prime time and non-prime time

BARC-Nielsen releases the ninth edition of a joint report on the crisis consumption

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MUMBAI: From GEC to movies and news to music, the English language category has reported an exceptional growth across the genres in week 20, as per the ninth edition of a joint report by Broadcast Audience Research Council (BARC) India and Nielsen on crisis consumption.

Both prime time and non-prime time in all the four major genres, English has done way better than Hindi and other regional languages, mentions the BARC-Nielsen report.

News and movie genres have shown the highest growth in terms of viewership among other genres in the English category. Movies grew by 90 percent in non prime time and 41 per cent in prime time, while the news genre advanced by 74 per cent in non prime time and 65 per cent in prime time.

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