Drop in news viewership rating, Aaj Tak & Times Now retain respective leads

MUMBAI: Times Now continued to dominate the genre though the players in the space witnessed a fall in their viewership this week. Players in the English Business News space, which was led by CNBC TV18, observed mixed ratings in BARC week 14.

Although Aaj Tak was at the number one position, channels in both, Hindi News and Hindi News Rural space, saw a decline in ratings, according to Broadcast Audience Research Council (BARC) India data. Players in the Hindi News Urban genre observed mixed ratings this week.

In the Hindi Business News space, the channels witnessed a substantial decline in ratings this week.  

English News

Times Now with decrease in ratings dominated the genre with 562 Impressions (000s) followed by India Today 356 Impressions (000s).  NDTV 24x7 grabbed the third place with 328 Impressions (000s). CNN News18 with 318 Impressions (000s) and BBC World News with 137 Impressions (000s) took the fourth and fifth position, respectively.

English Business News

CNBC TV 18, with hike in ratings, retained the number one position 630 Impressions (000s) as compared to  547 Impressions (000s). ET Now with 352 Impressions (000s) came at the second spot this week. NDTV Profit and NDTV Prime were at the third position with 76 Impressions (000s). CNBC TV18 Prime HD was on the fourth spot with 52 Impressions (000s) and BTVi took the fifth place with 29 Impressions (000s).

Hindi News

Aaj Tak, with decreased ratings, continued at its number one position with 125509 Impressions (000s) as compared to 129150 Impressions (000s) in week 13. ABP News was at the second position with 111995 Impressions (000s). At the third and fourth slots respectively, India TV and Zee News interchanged their past week positions with 94477 and 85727 Impressions (000s). News18 India took the fifth position with 70636 Impressions (000s).

Hindi News Rural

Aaj Tak, with a fall in its ratings, emerged as the number one channel in the rural market with 57455 Impressions (000s) as compared to 59143 Impressions (000s) last week. ABP News was at the second place with 52678 Impressions (000s) and India TV grabbed the third position with 38492 Impressions (000s). Zee News and India News respectively took the fourth and fifth place with 34507 and 33778 Impressions (000s).

Hindi News Urban

Aaj Tak, with decrease in its viewership, emerged as the leader in the urban market with 68054 Impressions (000s) as compared to 70007 Impressions (000s) last week. ABP News was at the second position with 59316 Impressions (000s). India TV took the third position with 55985 Impressions (000s) followed by Zee News at the fourth position with 51220 Impressions (000s). News 18 India took the fifth position with 41498 Impressions (000s).

Hindi Business News

CNBC Awaaz continued to dominate the genre as ratings fell from 2348 Impressions (000s) last week to 1719 Impressions (000s) this week. The second spot was taken by Zee Business with 1261 Impressions (000s).

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