Television

Disney Channel's 'Imagine That' opens to a successful launch week

Viewers give a thumbs up to Disney's new show 'Imagine That'

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/09/18/img_1.jpg?itok=XRPUjeok

MUMBAI: Imagine That, the brand new property of Disney Channel, launched on 6 September at 9.30 am. The show focuses on tapping into the kid’s natural desire to explore and create through DIY. Centered around the theme of upcycling, host  and kids’ favourite Rob encourage them to express themselves and repurpose the simplest things into extraordinary art. The show performed exceedingly well in its launch week. It was the #2 highest series launch since 2018 in the category with a viewership of 592 TVTs in its launch episode. Source: BMW Software, Market- India Urban, TG- 2-14 ABC, All Day, 0700-2300, Wk 33-36’ 20.

Imagine That has Cello Colour Up as the presenter for its upcoming show Imagine That which will be powered by Byju’s The Learning App. There was an extensive digital campaign that was undertaken by the channel; which focused on building awareness for the show in the month leading up to the launch. Post launch the focus shifted to engaging people contextually within the DIY category. All initiatives across platforms were a roaring success. The overall impressions are currently at 95 million+ and the total views have crossed the 30 million mark.   Social media influencers were activated – bringing in mommy blogger communities; kid influencers, the Art Community and their followers in addition to popular influencers. A social media challenge called Imagine That Challenge is performing phenomenally well and engaging fans across. And all these initiatives were supported by ancillary Content support that make the interactions and conversations across the social handles.

Star and Disney India  Infotainment and Kids head Anuradha Aggarwal said, “With Imagine That, we wanted to create a platform where kids could express themselves and push the boundaries of their imagination through the ever popular DIY format.  The message of upcycling brought alive through a fun and innovative approach, struck a chord with kids and parents. We are excited that kids and art lovers across the country are engaging with the show on our channel and digital platforms. ”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/republic-logo.jpg?itok=0WJEBK69
Republic TV set to sue Mumbai police commissioner for defamation

NEW DELHI: Accusations have flown thick and fast between the Mumbai police and its commissioner Param Bir Singh and the Republic Media Network over the past few months. The rancour between the two parties only intensified after the former accused the latter of rigging its viewership ratings by...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/star-maa.jpg?itok=LaDfRunW
Star Maa Becomes Top Player in India for Pay Entertainment Channel

Hyderabad: Star Maa has been setting up examples through various programmatic presentations with inspiring stories, audacious reality format, Start stud events and block buster movies. It leads the Prime Time viewership with 42% share showing soaps like Vadinammma, Karthika Deepam, Intinti Gruha...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/ddlj.jpg?itok=NtM56DfM
Come, Fall in Love All Over Again as Sony MAX celebrates 25 years of DDLJ

Aditya Chopra's trendsetting romantic cult masterpiece, Dilwale Dulhania Le Jayenge (DDLJ), completes 25 years on October 20, 2020. In a bid to commemorate the timeless movie and offer Indian viewers a slice of Bollywood's golden era, Sony MAX and Sony MAX2 will showcase a special telecast of the...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/mrro.jpg?itok=aebOgUCp
TIMES NOW and MIRROR NOW announce special programming line-up for upcoming Bihar Assembly Elections 2020

As the race to power heats up with the Bihar Assembly Elections 2020, Times Network's best in class news channels, TIMES NOW and Mirror NOW announce an unmatched programming line-up, offering viewers the most extensive coverage of the upcoming elections. 

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/2.jpg?itok=fLCSnSv9
Elegance Bratton to helm Hellfighters documentary

Five Fifty Five and Rainshine Entertainment announced the production of a new feature documentary Hellfighters, to be directed by marine corps veteran, and Sundance and Tribeca Film Festival alum, Elegance Bratton.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/banijay.jpg?itok=9nhbTT54
Banijay Brands unveils new licensing deals in Asia

Banijay Brands has announced a range of new licensing agreements Mr Bean, MasterChef and Simon’s Cat in Asia, ahead of the region’s week at the festival of licensing.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/update.jpg?itok=TwkM-wsz
Bangla channels pin high hopes on Durga Puja

With market sentiments improving over the last few months, brands have started coming up with new and dynamic ways to connect with consumers.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/19/barc.jpg?itok=IpU2TYNO
BARC fires back at Republic for misrepresenting private emails

The TRP rigging tale has developed a new twist with BARC India expressing disappointment over Republic Network’s action in in making public,  private and confidential communications between the agency and the newscaster and misrepresenting the same.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/18/arab.jpg?itok=8N_7drwf
Republic Media provides proof of its innocence in TRP rigging charges

Republic Media Network has come out with a statement in which it is claiming a thumping victory against the “fake news propaganda being spread by the Mumbai police about it being found guilty of rigging viewership ratings.”

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required