Television

Dettol Liquid Soap becomes the top brand in BARC week 24 rankings

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 8 June 2019 and 14 June 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 24 of 2019.

 Top Advertisers:

Hindustan Unilever Ltd, Reckitt Benckiser (India) Ltd, and ITC Ltd remain unmoved from the top three positions in the BARC week 24 data as well. They respectively made 171289, 72202, and 30195 ad insertions.

However, Brooke Bond Lipton India Ltd climbed up one spot from the past week’s results to rank fourth with 27279 insertions. It was followed by Cadburys India Ltd, which leapt from last week’s ninth spot, with 27182 insertions.

Rank

Advertiser

Insertions

 

 

 

Week 24

   

1

HINDUSTAN LEVER LTD

171289

   

2

RECKITT BENCKISER (INDIA) LTD

72202

   

3

ITC LTD

30195

   

4

BROOKE BOND LIPTON INDIA LTD

27279

   

5

CADBURYS INDIA LTD

27182

   

6

MARICO LTD

26226

   

7

SMITHKLINE BEECHAM

25260

   

8

COLGATE PALMOLIVE INDIA LTD

24954

   

9

PROCTER & GAMBLE

22111

   

10

AMAZON ONLINE INDIA PVT LTD

20497

   

TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals.

 

Top Brands:

Week 24 of BARC rankings saw some shuffles in the top brands category. Dettol Liquid Soap made a fresh entry into the list, that too on the top spot with 12117 ad insertions. It was followed by Colgate Dental Cream, which ranked sixth the past week, with 11332 insertions.

The third spot was occupied by Trivago, which has leapt from the last week’s fifth spot, with 11083 ad insertions. Another new entrant in the list was Pet-Saffa Bharat on the fourth spot with 10870 insertions.

Last week’s top brand, Lizol slipped to the fifth position this week with 10196 insertions.

Rank

Brands

Insertions

 

 

 

Week 24

   

1

DETTOL LIQUID SOAP

12117

   

2

COLGATE DENTAL CREAM

11332

   

3

TRIVAGO

11083

   

4

PET SAFFA-BHARAT

10870

   

5

LIZOL

10196

   

6

AMAZON.IN

9098

   

7

CLINIC PLUS SHAMPOO

8974

   

8

SANTOOR SANDAL AND TURMERIC

8876

   

9

DETTOL TOILET SOAPS

8417

   

10

HARPIC 10/10

8056

   

TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals.

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