DD National viewership soars due to classics’ re-run

Ramayan and Mahabharat garnered 545.8 and 145.8 million impressions, respectively.

MUMBAI: DD National has become the most-watched channel in week three of lockdown. The third edition of BARC-Nielsen report on TV+ smartphone consumption during the crisis shows that Ramayan on DD National at 9 am and 9 pm garnered 545.8 million weekly impressions in week 13. Mahabharat, which airs on DD Bharati at 12 noon and 7 pm, garnered 145.8 million impressions. The return of the classics made DD National the most-watched channel across India

The re-telecast of the show Ramayan garnered the highest-ever rating for a Hindi GEC show since 2015. The show was highest rated in the urban market and megacities. According to BARC India data, the first four episodes of Ramayan garnered an average of 28.7 million impressions.

"After the news of Ramayan made headlines and social media trends were dominated by it, we have had a flood of rights holders themselves approaching us with iconic content that aired in the past on DD," Prasar Bharati CEO Shashi Shekhar Vempati told

Vempati informs that there has always been a demand from audiences to bring back the iconic serials of DD's golden era. So, DD started to re-telecast old shows like Shaktiman, Dekh Bhai Dekh, Shriman Shrimati, etc.

In 1987, Ramanand Sagar’s Ramayan was aired for the first time on DD National which gathered many people in front of the television. But this time to entertain people at home and ensure the successful implementation of social distancing during COVID-19, the public broadcaster brought back the show on its Hindi GEC platforms DD National and DD Bharati.  

Vempati says, “This demand was the reason why even before this crisis started, Prasar Bharati Board approved the new content acquisition policy last year. The current crisis however made a radical difference to these content acquisition efforts. There was a tumult of requests on social media. The prime minister in his speech to the nation spoke of a metaphorical Lakshman Rekha when he called upon the citizens to stay at home and to keep social distance for an effective lockdown. I am thankful to the I&B minister Prakash Javadekar for his advice and guidance in accelerating our efforts to engage with the rights holders to bring back the iconic serials to DD so that the public broadcaster was able to play its role in the government's efforts to ensure a successful lockdown.”

Apart from DD National and DD Bharati, Doordarshan’s regional channels are also bringing back old shows. Recently, DD Sahyadri started airing a special programme Aarohi from the 1980’s.

According to BARC data, the viewership on Doordashan channels rose by 16 per cent in 2019 over 2018. Last year also Prasar Bharati added 11 regional channels on DD Free Dish to expand its reach. Fifty per cent of its viewership comes from Hindi channels and the rest is garnered by its regional channels. “News and live coverage have been Doordarshan's USP. 2019 was an important year from a news and live standpoint with the general elections and several major public events all of which cumulatively contributed to the growth of DD's viewership,” says Vempati.

With regards to advertising and revenue growth on the back of these old shows, Vempati says, “It is too early to discuss revenues. Our priority right now is to ensure the audience are engaged and the lockdown is effective.”

Latest Reads
Women viewership in sports show a steady growth, but are the brands ready?

New Delhi: It has been long believed that television mostly provides content aimed at its women viewers. The family dramas and reality shows have pivoted around this notion and advertisers have made the most of it to reach out to their rooted female audiences.

Television TV Channels Viewership
Animal Planet ropes in A-Capella group RaagaTrippin’ for a Republic Day special music video

MUMBAI: This Republic Day, Animal Planet is releasing a soulful natural symphony music video in association with RaagaTrippin’, the famous Indian A-capella group known for creating instrument-free music. This unique rendition of the famous patriotic song ‘Saare Jahaan Se Achha’ composed through...

Television TV Channels Factual
I worked with my team to ensure manipulation of TRP ratings: Partho Dasgupta

NEW DELHI: One of the prime accused in the alleged TRP manipulation scam, former BARC CEO Partho Dasgupta, in a written statement has admitted to getting money from Arnab Goswami in return for rigging the TRPs to make Republic Network lead the charts, Indian Express reported. He claimed that...

Television TV Channels Viewership
This Republic Day, HistoryTV18 brings viewers true stories of courage and sacrifice in Kargil War

India, January, 2021: 21 years after the Kargil War, the sacrifices of India’sbrave still remain etched in the nation’scollective memory. The war began with the infiltration of Pakistani troops into Indian territory in May 1999. After 60 daysof fierce fighting, the war ended with the Indian Army...

Television TV Channels Viewership
Republic Media Network alleges collusion between Times Network & Congress

The TRP scam that was unearthed by Mumbai Police on 8 October 2020 has brought the industry to a new low. Multiple broadcast networks have been attacking each other while the former leaders of the rating agencies have come under the scanner of investigation agencies.

Television TV Channels Viewership
ET Now launches programming line up for union budget 2021

In the run-up to Union Budget 2021, ET Now has announced an exclusive programming line-up with the theme, ‘Vaccine For Growth’. The budget programming is set against the agenda for India's ambitions to become a $5 trillion economy, as the country sees silver linings after the Covid2019 outbreak.

Television TV Channels News Broadcasting
What will James Murdoch and Uday Shankar invest in?

James Murdoch and Uday Shankar have announced a new joint initiative to invest in health care, online education and digital media initiatives in India. We all know that. For James, the partnership is expected to be a major priority and the centre of gravity for his $2 billion Lupa Systems,...

Television TV Channels People
Barc week 2: Star Plus, Colors & Sony Sab continue to remain top three channels on pay platform

MUMBAI: Star Plus, Colors, and Sony Sab have continued to remain in the list of top three channels on pay platform in week two (Saturday 9 January 2021 to Friday 15 January 2021) of Broadcast Audience Research Council of India (BARC) data. &TV, too, has retained its hold on the number 10 slot...

Television TV Channels Viewership
TRP scam: Bombay HC refuses to transfer Partho Dasgupta to private hospital

NEW DELHI: Taking cognisance of Taloja jail’s medical officers assurance that they would continue treating alleged TRP scam accused former BARC CEO Partho Dasgupta in accordance with the JJ Hospital discharge note, the Bombay HC has refused to intervene in his transfer to the prison. 

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required