Television

DD Bharati viewership grows by 43% in urban market

Kids are co-viewing Mahabharat with their grandparents

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MUMBAI: DD Bharati has grabbed its position among the top five Hindi GEC channels list. According to the fourth edition of BARC-Nielsen - TV+ smartphone consumption, as India braces for lockdown 2.0, the re-airing of Mahabharat helped the channel to enter the urban market. In NCCS A the viewership contribution by the show grew by 43 per cent. 

The channel is being co-watched. 25 per cent of Kids (2-14 years) are watching the show with their grandparents/ senior person at home. 

In the week 14 of BARC India ratings, DD Bharati grabbed third position with 323,674 weekly impressions (000s). On pay platform, the channel has grabbed the fourth position. 

In week 13, DD Bharati was seen at the tenth position on pay platform with 221,511 weekly impressions (000s) while in urban market the channel was seen at sixth position with 189,077 weekly impressions (000s). 

The channel started airing the popular serial Mahabharat from 28 March at 12 noon and 7 pm. 

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