Television
Report on Hindi News Viewership

'Coolie No.1' TV premiere garners over 1 crore impressions: BARC

Marks its place in the all-time top 25 films which garnered more than one crore impressions.

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KERALA: The world television premiere of Coolie No.1 has received an overwhelming response from TV viewers. According to the BARC data for week 17, the television premiere of the movie garnered a remarkable viewership of over 1.03 crore impressions. 

The light-hearted comedy entertainer also became one of the top five premieres on television in the last 12 months. Adding another feather to its hat, Coolie No.1 also marked its place in the all-time top 25 films which delivered one crore+ impressions on its premiere. The movie premiere also captivated the young target audience with Mumbai, Delhi, and Maharashtra being the top markets.

Directed by David Dhawan, Coolie No.1 stars Varun Dhawan, Sara Ali Khan, and Paresh Rawal in the lead roles. Due to the Covid2019 outbreak, the film did not have a theatrical release, and had a direct to OTT outing exclusively on Amazon Prime Video on 25 December. 

Coolie No.1 is the remake of the 1995 film of the same name which was also directed by David Dhawan. The original movie starred Govinda, Karisma Kapoor, and Shakthi Kapoor in the lead roles. Upon the release of Coolie No.1 on Amazon Prime Video, several critics noted that this modern-day remake had failed to recreate the magic of its original.

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