Colors leads Hindi GEC urban in BARC week 38 by replacing SET

MUMBAI: Zee Anmol retained its leadership position this week in Broadcast Audience Research Council (BARC) data for week 38 of 2018 in the Hindi GEC (U+R) market. Dangal TV and Star Bharat swapped their fifth and sixth positions in the rural market, whereas Colors dominated the market by replacing Sony Entertainment Television this week as compared to the previous week in the urban market.

Hindi GEC (U+R)

Zee Anmol retained its leadership position with 861115 impressions ‘000s. Star Utsav stood at second position with 702196 impressions ‘000s replacing Zee TV. Colors climbed to the third position from sixth position as compared to the last week with 695563 impressions ‘000s.

Zee TV, Star Plus, Sony Entertainment Television, Star Bharat and Sony Pal secured fourth, fifth, sixth, seventh and eighth positions respectively with 622323 impressions ‘000s, 620337 impressions ‘000s, 571360 impressions ‘000s, 567817 impressions ‘000s and 536054 impressions ‘000s.

Rishtey and Sony Sab continued to be at their ninth and tenth positions respectively with 454365 impressions ‘000s and 436191 impressions ‘000s.

Hindi Rural GEC

Zee Anmol, Star Utsav, Sony Pal and Rishtey retained their first, second, third and fourth positions respectively with 697300 impressions ‘000s, 493180 impressions ‘000s, 377955 impressions ‘000s and 344623 impressions ‘ 000s.

Dangal TV and Star Bharat swapped their fifth and sixth positions with 315369 impressions ‘000s and 285639 impressions ‘000s respectively. Zee TV, Big Magic, Colors and Star Plus retained their seventh, eighth, ninth and tenth positions respectively with 243942 impressions ‘000s, 240487 impressions ‘000s, 221191 impressions ‘000s and 192921 impressions ‘000s.

Hindi Urban GEC

In urban GEC, Colors dominated the market by replacing Sony Entertainment Television this week as compared to the previous week with 474372 impressions ‘000s. Star Plus continued to be at its second position with 427416 impressions ‘000s.

Sony Entertainment Television, Zee TV, Sony Sab, Star Bharat, Star Utsav, Zee Anmol and Sony Pal stood at third, fourth, fifth, sixth, seventh, eighth and ninth positions with 427364 impressions ‘000s, 378381 impressions ‘000s, 326981 impressions ‘000s, 282178 impressions ‘000s, 209016 impressions ‘000s, 163815 impressions ‘000s and 158099 impressions ‘000s respectively. &TV retained its tenth position with 112279 impressions ‘000s.

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