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Colors continues as most watched pay TV Hindi GEC across genres

The channel continued at rank 3 overall behind Dangal and Sun TV

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BENGALURU: Network18/Viacom18’s flagship Hindi GEC Colors had climbed up to rank 3 in Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Channels Across Genres on All Platforms in week 3 of 2020 (previous week or period). Colors is a pay TV channel. Enterr10 Television’s free-to-air (FTA) Hindi GEC Dangal had regained top spot after a short hiatus of one week from the Sun Tv Network’s flagship Tamil GEC Sun TV in the previous week.The same ranking status continued on in week 4 of 2020 (Saturday, 25 January 2020 to Friday, 31January 2020, week or period under review). Hence Colors was the most watched pay TV Hindi GEC in week 4 of 2020 for the second week in a row.

As a matter of fact, the first seven ranks during the period under review in BARC’s top 10 channels across genres on all platforms weekly list were the same in rank and file as in the previous week. Sony Pictures Network India (SPN) pay TV flagship Hindi GEC Sony Entertainment Television (SET) pushed up one place to eighth rank in week 4 of 2020 from week 3, while Zee Entertainment Enterprises Limited (Zeel) flagship Kannada GEC Zee Kannada dropped a place to ninth rank. Viacom18’s kids channel Nick exited BARC’s weekly across genres on all platforms list in week 4 of 2020 and was replaced by Zeel’s Hindi Movies channel Zee cinema.

Six Hindi GECs’ and one channel each from the Hindi Movies, Kannada, Tamil and Telugu genres made up BARC’s Top 10 Channels Across Genres on All Platforms in week 4 of 2020. There were three channels from Zeel, two channels each from SPN and Star India and one channel each from Enterr 10 Television, Sun Tv Network and Viacom18/Network18 in the list in week 4 of 2020. Nine of the channels were on the pay platform and one channel was FTA.
The combined ratings of the Top 10 Channels Across Genres on All Platforms in week 4 of 2020 were lower than those of the previous week.

Please refer to the figure below:

Top 10 Pay Channels Across Genres in week 4 of 2020

Sun TV continued its run as the most watched pay channel in week 4 of 2020. It topped BARC’s weekly list of Top 10 Pay Channels Across Genres in week 4 of 2020. The first six ranks in week 4 of 2020 were the same as in week 3. SET climbed to eighth rank, while Zee Kannada dropped to ninth rank in week 4 of 2020 as compared to the previous period. Viacom18’s Nick was replaced at tenth rank by Zee Cinema during the period under review.

Five Hindi GECs’, two Telugu GECs’ and one channel each from the Hindi Movies, Kannada and Tamil genres comprised BARC’s weekly list of Top 10 Pay Channels Across Genres in week 4 of 2020. There were three channels from Zeel, two channels each from SPN, Star India and Network18/Viacom18 and one channel from the Sun Tv Network in BARC’s weeklylist of Top 10 Pay Channels Across Genres in week 4 of 2020. The combined ratings of the Top 10 Pay Channels Across Genres in week 4 of 2020 were lower than those of the previous week.

Top 10 Free Channels Across Genres in week 4 of 2020

The first 4 channels in BARC’s weekly list of Top 10 Free Channels Across Genres in week 4 of 2020 were the same as in the previous week. Enterr10 TV’s Bhojpuri channel Bhojpuri Cinema jumped up three places to fifth rank during the week under review from its previous week’s eighth position. Zeel’s Music channel Zing entered the list at ninth rank, while pubcasterDoordarshan’s Sports channel DD Sports exited BARC weekly list of Top 10 Free Channels Across Genres in week 4 of 2020. 

Four Bhojpuri channels, two channels each from the Hindi GEC and Hindi Movies genres and one channel each from the Marathi and Music genres made up BARC’s weekly list of Top 10 Free Channels Across Genres in week 4 of 2020. From the network’s perspective, there were four channels each from Enterr10 Television and Zeel and two channels from B4U network in the list in week 4 of 2020. Top 10 Free Channels Across Genres in week 4 of 2020.

Of note was Zeel’snew Bhojpuri channel Zee Biskope – the channel retained its place and rank in its second week since coming under BARC’s ambit.

Please refer to the chart below:


 

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