Mumbai: CNBC-TV18 has hiked its ad rates by 50 per cent after recording a market share of 83 per cent in the English business news genre. The channel further cemented its leadership with a 90 per cent share during market hours (0800 to 1600 hrs) as per Broadcast Audience Research Council (Barc) data.
The data was shared for all India market target group AB Male 22+ years for week 10 to week 13 (2022) during weekdays.
“CNBC-TV18 has been the preferred destination for its advertisers to reach the premium audience segment through the years,” said Network18 CEO – business news Smriti Mehra. “To further build some exclusivity for its premium advertisers, the channel seeks to take a significant increase in its operating rates to service its clients better. CNBC-TV18 is committed to provide the best value, unmatched service, and visibility to its stakeholders, combined with innovative business solutions and premium on-air real estate.”
She added, “While we incessantly strive to deliver newer and more engaging formats of content and content delivery, the statistics shared by BARC only encourage us further to offer greater value to our viewers and all relevant stakeholders. It gives us immense motivation to continue refining and revolutionizing content creation, curation and presentation of English business news, with the best of journalistic minds, talent and insights. Setting new benchmarks week-on-week, CNBC-TV18 will strive to continue its market domination through superior content and maximizing the relevance of finance and business news for all its viewers.”
CNBC-TV18 brings comprehensive reportage and analysis of domestic and global business, finance, economy, entrepreneurship, and policy news. Over the last two years, the channel has greatly diversified its portfolio of content offerings with a focus on specialized subjects such as, sustainability and ESG, mental health, CSR, employee well-being, etc.
The channel also plans to roll out many more curated tent pole intellectual properties in the various areas of leadership and business excellence following the success of its IP ‘India Business Leaders Awards’ also known as IBLA.
(Source: Barc India | Mkt: India | TG: 22+ AB M | Mon-Fri (0800-1600 hrs) week 10-16'22)