Television

Chrome week 40: Sports genre leads with 1.1% hike

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MUMBAI: The sports genre across India led the pack with a growth of 1.1 per cent with DD sports at the top of the chart with 74.4 per cent opportunity to see (OTS) in week 40 reported by Chrome Data Analytics and Media.

 

Second on the list is the Hindi News genre in Hindi Speaking Market (HSM), which witnessed 0.9 per cent growth. India TV bagged the pole position in the section with 95.5 per cent OTS.

 

English Entertainment grabbed the third slot in the six metros with growth of 0.7 per cent with Zee Café led the section with 49.3 per cent OTS.

 

The Kids’ genre witnessed a rise of 0.3 per cent with Nickelodeon on the top with 78.6 per cent OTS.

 

Amongst the losers this week were English Movies, Business News, Infotainments and Hindi general entertainment channels (GECs).

 

The English Movie section in six metros witnessed a drop of 3.2 per cent with Movies Now securing the first position with 57.4 per cent OTS.

 

Business News in six metros dropped by three per cent with CNBC Awaaz securing the top slot with 72.9 per cent OTS.

 

The Infotainment channels genre across India dropped by one per cent. DD Kisan with 81.2 emerged as the most affected channel in the genre.

 

This was followed by the Hindi GEC genre, which saw a fall of  0.7 per cent and bagged the fourth berth with DD National leading the tally with 96.4 OTS.

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