Chrome DM week 51: Religious genre emerges as top gainer

Chrome DM week 51: Religious genre emerges as top gainer

The genre has grown by 0.6 per cent.

Chrome DM

NEW DELHI: Religious genre is the top gainer for week 51, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 0.6 per cent.

In this category, Sanskar has gained the highest OTS with 98.3 per cent. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, the Hindi movies genre has emerged a close second on the top gainers list with a marginal growth of 0.4 per cent in the all India market. In this genre, B4U Kadak has gained the highest OTS with 93.3 per cent.

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Among other genres, business news, English news, and infotainment have grown slightly by 0.15 per cent, 0.15 per cent and 0.07 per cent respectively.