Chrome DM week 50: Sports genre emerges as top gainer

Chrome DM week 50: Sports genre emerges as top gainer

The genre has grown by 0.16 per cent.

Chrome DM

NEW DELHI: Sports is the top gainer for week 50, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 0.16 per cent.

In this category, DD Sports has gained the highest OTS with 97 per cent in All India 1 lakh + market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, the religious genre has emerged as a close second on the top gainers list with a marginal growth of 0.12 per cent in the all India market. In this genre, Sanskar has gained the highest OTS with 97.3 per cent.

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Among other genres, kids, Hindi Gec and business news has grown slightly by 0.08 per cent, 0.06 per cent and 0.06 per cent.