Television

Chrome DM week 47: Religious genre emerges as top gainer

The genre has grown by 0.19 per cent.

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KOLKATA: All the different genres of television channels have seen marginal growth in the week 47, 2020 of Chrome Data Analytics and Media data. Religious genre is the top gainer with a marginal growth of 0.19 per cent.

In this genre, Sanskar has gained the highest OTS with 98.2 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, music and youth genre has emerged second on the top gainers list with a growth of 0.03 per cent in the HSM excl <1 market. In the music genre, MTV Beats has gained the highest OTS with 91.5 per cent.

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