Chrome DM week 43: Hindi news genre emerges as top gainer

Chrome DM week 43: Hindi news genre emerges as top gainer

The genre has grown by 0.49 per cent.

Chrome DM

NEW DELHI: Hindi news genre is the top gainer for week 43, 2020 of Chrome Data Analytics and Media data, with a marginal growth. The genre has grown by 0.49 per cent.

In this genre, ABP News has gained the highest OTS with 99.9 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, English GEC genre has emerged as a close second on top gainers list with a growth of 0.37 per cent in the six metros market. In this genre, Comedy Central has gained the highest OTS with 43.3 per cent.

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Among other genres, Religious, English movies, English news, kids, have grown negligibly.