Television

Chrome DM week 39: Music genre becomes top gainer

The genre grew by 2.11 per cent.

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MUMBAI: Music genre has become the top gainer in week 39 of Chrome Data Analytics and Media data. The genre grew by 2.11 per cent. In this genre, 9XM channel gained the highest OTS with 97 per cent in music-HSM excluding <1lakh market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, English GEC gained second position and grew by 0.74 per cent in 6 metro market. In this genre, Comedy Central gained the highest OTS with 39.1 per cent. Hindi news genre stood in the third position by gaining 0.13 per cent in HSM excluding <1 lakh market. ABP News secured the highest OTS with 99.4 per cent.

Business news stood in fourth position in 6 metros market and grew by 0.09 per cent. CNBC Awaz channel gained the highest OTS with 84.2 per cent. Youth genre stood on the fifth position and grew by 0.08 per cent in HSM excluding <1 lakh market. In this genre, MTV gained the highest OTS with 85.7 per cent.

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