KOLKATA: Hindi news genre has become the top gainer in week 40, 2020 of Chrome Data Analytics and Media data, albeit with marginal growth. The genre has grown by 0.63 per cent.
In this genre, ABP News has gained the highest OTS with 99.9 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.
This week, business news has emerged as the distant second on the top gainers list with a growth of 0.19 per cent in the six metros market. In this genre, CNBC Awaz has gained the highest OTS with 81.9 per cent.
Among other genres, infotainment, English movies, Hindi Movies have grown negligibly by of 0.06, 0.02. 0.01 per cent respectively.