MUMBAI: No genre managed to be in the gainers’ list in week 18 of Chrome Data Analytics and Media. In the previous week, English movies genre observed growth of 61.03 per cent and Movies Now channel gained the highest OTS with 34.8 per cent in six metro areas.
OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.
As per the data, CNBC Awaz channel gained the highest OTS with 70.2 per cent in six metro areas in the business news genre. Similarly, In the English GECs genre, Zee Cafe garnered the highest OTS with 22 per cent in six metro areas. In English movies and English news genres, MNX and Republic TV bagged 28.4 per cent and 80.3 per cent respectively which is the highest OTS among all the other channels in both the genres in six metros.
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In the HSM market excluding more than 1 Lakh market, DD National, Movies OK, News18 India and Religious channels gained the highest OTS with 85.4 per cent, 80.3 per cent, 89.1 per cent and 83 per cent in Hindi GEC, Hindi movies, Hindi news and religious genres respectively. As far as music and youth genre is concerned in the HSM market excluding more than 1 Lakh market, MTV Beats and MTV witnessed the highest OTS with 84.1 per cent and 77.5 per cent respectively as compared to all other channels in its genres.
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Likewise, in all India 1 Lakh+ markets, History TV18, Nickelodeon and DD Sports garnered the highest OTS with 76.1 per cent, 72.8 per cent and 80.9 per cent in the infotainment, kids and sports genre respectively.
