Television

×

Chrome DM launches Bangladesh operations; to track overseas viewership

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/10/Untitled-1_3.jpg?itok=rFgog-5V

MUMBAI: Chrome Data Analytics & Media has launched Chrome Bangladesh Track, an exhaustive viewership and channel availability audit. With this, Chrome Data has become the first Indian distribution and audit firm to take an initiative towards tracking viewership and channel availability overseas.

The Chrome Bangladesh Track report will contain vital indicators, specifically designed to provide channels with a holistic view of their performance, namely; performance index, distribution details, distribution summary, neighborhood analysis, OTS summary and weekly highlights enabling broadcasters to obtain data about the visibility of their channels.

This strategic tool will cover 28 major cities of Bangladesh enabling broadcasters to view their own distribution status, as well as that of their competitive sets, across all key markets, at a head-end level. As a result, complete transparency in the system can be witnessed, allowing broadcasters to take immediate corrective distribution measures.

Chrome Data Analytics & Media founder & CEO Pankaj Krishna said, “Preparations for commencement of Chrome Bangladesh Track have been in full swing since January, 2015. The team has worked relentlessly over the last eight months, to tap a new territory, which now takes Chrome DM to an international level, in line with our mission statement - to become the most respected media audit and intelligence company in India and globally, creating a substantial stakeholder value, through continuous improvement driven by the integrity, teamwork and innovative approach of its’ people.”

Bangladesh is the world’s eighth most populous country with over 160 million people and is among the most densely populated countries. Making effective use of its concrete infrastructure of 150+ field staff, 50+ managerial staff and 125+ tele-callers speaking 22+ Indian languages, at par with their proprietary tools, Chrome DM will map 4.5 million households, on a monthly basis, in Bangladesh.

Out of 182 channels available in Bangladesh, the majority (66 per cent) is made up of Indian channels:

Genre-wise channel list:

Also highlighted in the first top lines of Chrome Bangladesh Track, broadcaster’s can obtain data about the visibility of their channels. Currently, the channels that are most available in Bangladesh’s prime band are ATN Bangla, BTV, BTV World, NTV and Channel I. With regards to Indian origin channels, the most available channels in the prime band are Star Plus, Star Jalsha, Zee Bangla, Max and Sony.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/supreme.jpg?itok=HuH2GIiJ
NDTV interim CEO Suparna Singh resigns

MUMBAI: NDTV interim CEO Suparna Singh has resigned with immediate effect, the media firm informed in its BSE filings. “Suparna Singh has informed the company that she will step down from her responsibilities as Interim CEO with immediate effect,” NDTV said in a regulatory filing. “Pursuant to a...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/budwiser.jpg?itok=4WpkWJsL
Budweiser 0.0 partners with Star Sports for the 2019/20 season of the premier league

MUMBAI: With a proposition of being an ‘anyone, anywhere’ beverage, Budweiser 0.0 today announced an exclusive collaboration with Star Sports for the 2019/20 season of the Premier League. As part of this association, Budweiser 0.0, the newly introduced non-alcohol beer from the world’s leading...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/star.jpg?itok=onCIEU4A
Emmy nominated series Pose all set to premiere on Star World

MUMBAI: India’s leading English entertainment channel, Star World, is synonymous with the best television content from around the world. Star-studded, critically acclaimed and audience favourite shows with intricate plotlines and an all-around superior viewing experience has consistently been the...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/man-vs.jpg?itok=zEM0lGx5
‘Man Vs Wild with Bear Grylls & Prime Minister Modi’ emerges as the TV show of the year

MUMBAI: The special edition of Discovery’s iconic and hugely popular franchise ‘Man Vs Wild’ featuring Prime Minister Modi with world-renowned survivalist and adventurer, Bear Grylls, lived up to its billing to emerge as the TV show of the year. The premiere on Discovery Network (across 12...

Television TV Channels Factual
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/22/NDTV.jpg?itok=BtXj4PHZ
CBI books NDTV promoters for FDI violations: report

The Central Bureau of Investigation (CBI) has booked promoters of news channel NDTV, Prannoy Roy, Radhika Roy, former CEO and director Vikram Chandra and some Income Tax officials on charges of conspiracy, cheating and corruption. They are being accused of allegedly violating FDI rules between 2004...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/gudiya.jpg?itok=cEd_MYqJ
&TV presents ‘Gudiya Humari Sabhi Pe Bhari’, a light-hearted drama of an ordinary girl with an extraordinary outlook

MUMBAI: Through its differentiated and disruptive brand point-of-view, &TV has crafted stories and characters that our viewers strongly connect to and enjoy. Keeping this core thought in mind, &TV is all set to present a fresh and homegrown narrative with the strong local flavour, Gudiya...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/election.jpg?itok=_aBpysjA
These were India's top 5 News & Information sites on General Election Results Day

MUMBAI: The 2019 Indian general elections result day,  i.e. May 23rd  2019 was  judgement day for news and  information media across the country, as  media outlets touched their annual peak traffic, both in terms of traffic and  subsequent ad revenues.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/nick.jpg?itok=Zjj8cml7
Nickelodeon celebrates SpongeBob SquarePants’ 20th birthday

MUMBAI: Nickelodeon - India’s leading kids entertainment franchise boasts of some of the beloved classic shows in its line-up and one such iconic character is celebrating his 20th birthday. Yes, you heard that right! This year marks the 20th birthday of Nickelodeon’s most renowned and beloved...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/andflix.jpg?itok=MX9i3HLF
Two Premieres in one day. for the love of canines! celebrate international dog day as &flix premieres A.X.L. and A Dog’s Way Home for the perfect Sunday-entertainer

MUMBAI: The faithful companion who’s always there by your side, especially in times of need. The best friend you've always yearned for. Nothing compares to the unbreakable bond between a man and his dog. In a lead up to International Dog Day &flix, the destination of the biggest Hollywood hits...

Television TV Channels English Entertainment

Sign up for our Newsletter

subscribe for latest stories