Television

Chrome Data: Week 46 sees 11.9 per cent drop

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MUMBAI: It was a good week for opportunity to see (OTS) collated by Chrome Data Analytics & Media.



The week 46 saw English News in the eight metros jumped 3 per cent with Times Now continuing its reign in the genre with 85.4 per cent OTS.



Kids genre across India grew by 2.3 per cent. As usual, Cartoon Network with 85.4 per cent OTS remained on top.



In the Hindi speaking market (HSM), Hindi Movies with 2.2 per cent and Music with 1.8 per cent saw an upward trend. Max with 96.8 per cent OTS and MTV with 91.2 per cent OTS topped their respective genres.



As for top losers, English Entertainment channels in the eight metros saw a phenomenal drop of 11.9 per cent. AXN with 68.8 per cent OTS remained on top in the category.



Next was Sports channel across India which dropped by 5.1 per cent. In the genre, DD sports with 72.7 per cent OTS gained the maximum.



Across India, Infotainment channels fell by 4.3 per cent. Discovery with 86.1 per cent OTS remained on top.



In the eight metros, English Movies too took a downward turn of 3.8 per cent. Movies Now with 72.9 per cent OTS topped the charts.

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