Television

Charge sheet filed against seven for manipulating BARC viewership data

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/12/04/barc.jpg?itok=oR_eZgr0

MUMBAI: In a first, a charge sheet is filed against seven accused in Hyderabad for allegedly manipulating BARC viewership data to benefit two Telugu news channels.

The cases were registered against the accused after BARC filed FIR at West Marredpally Police Station, Hyderabad. The accused were connected with two news channels in Andhra Pradesh and Telangana region.

BARC has, in the past, taken tough action against those involved in TV ratings (TRP) manipulation in Karnataka, Madhya Pradesh and Assam in 2018-2019, but this is the first time that a charge sheet has been filed in such a case.

During the investigation, the police took a note of influencing and tampering the viewership of BARC household where meters are installed which is used to capture and report TV ratings and thereby causing losses to the TV industry. The charge sheet was filed on Monday which prima facie makes out a case against the accused, BARC said in a statement.

The accused have been booked under Sec 406, Sec 420 r/w and Sec 34 of IPC. 

Advertising is a major source of revenue for the TV industry and TV viewership data (TRP ratings) provided by BARC India acts as the currency for advertisers. Hence some channels with vested interest use these means to boost their ratings.

To deal with such cases of data manipulation, BARC India has upped its vigilance drive in July with stronger counter-measures to protect the system from Panel Tampering and other unfair practices with respect to manipulation of television viewership.

In March 2017, BARC had set up an independent Disciplinary Committee (DisComm) to probe complaints of viewership malpractice. Over the course of last 28 months, 18 cases have been referred to the DisComm with evidence of such malpractices.  

The highest number of instances have been reported from markets in South India: 6 from Tamil Nadu, 5 from AP/Telangana and 1 from Karnataka. Penal action has been taken against 12 channels in the country. It may be recalled that FIRs were filed in Telangana and arrests have been made in Karnataka and Gwalior. 

The DisComm is headed by Justice Mukul Mudgal, former Chief Justice of Punjab and Haryana High Court, and has representation of all three industry bodies Indian Broadcasting Federation (IBF), Indian Society of Advertisers (ISA) and Advertising Agencies Association of India (AAAI). The committee also comprises of D. Shivanandan, former Mumbai Police Commissioner and Maharashtra DGP, and Paritosh Joshi, independent technical expert. 

BARC India is also evangelizing initiatives like Sample Return Path Data (SRPD), which will not only make the viewership data more robust but will also help address the issue of panel home tampering. BARC India also has a strict code of conduct for redressing viewership malpractices that is undertaken by all entities subscribing to BARC India’s weekly service.  

BARC India has also engaged with TRAI and Ministry of Information & Broadcasting to get regulatory support and legal provisions to make panel tampering a punishable offence. BARC India and several industry members have made the point in TRAI’s Consultation Paper on TV viewership measurement. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/ipl.jpg?itok=3A0Srzdl
IPL governing council clears UAE as venue; Vivo as sponsor

So, the Indian Premier League is moving to the UAE after all. All that it awaits is the official government go-ahead, which is likely to come in the next couple of days or so.  The IPL’s governing council green signaled the holding of the world’s most premium cricket tournament in the UAE on Sunday...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/pepsi.jpg?itok=P6z4WZUs
IPL, festive season expected to push up ad rev for GECs

After almost four months of hiatus, advertising spend is slowly inching up on TV, especially GECs, which saw shows resume some weeks ago. Experts suggest that whenever consumer behaviour sees a shift, advertising spends have also adjusted.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/03/shoot.jpg?itok=ng6zGiq_
TV actors on resuming work and challenges faced while shooting

Now that most shows have resumed on TV, the entertainment is back on. However, the new experience of shooting is something that even actors are getting used to. While Kumkum Bhagya’s Mugdha Chaphekar is excited to meet her unit and the cast after three months.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/01/jamesmurdoch800x800.jpg?itok=-WVMXLZn
James Murdoch resigns from News Corp board

MUMBAI: Truly, a saga has come to an end. James Murdoch once considered to be the successor to Rupert Murdoch has resigned from the News Corp board yesterday. James, who helped his father build his Asian empire under Star TV and later at 20th Century Fox and then Fox, was associated with his...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/01/Romil%20Ramgarhia.jpg?itok=I4QrPiF4
BARC India COO Romil Ramgarhia resigns

NEW DELHI: BARC India COO Romil Ramgarhia has decided to move on from the ratings provider. He joined the organisation in 2014 as a chief business officer and was elevated to COO role about two years back. “Romil Ramgarhia has resigned from the services of BARC India effective 31 July 2020,” shared...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/31/abp_0.jpg?itok=fSy4DOMo
ABP Network to shift from FTA to pay

KOLKATA: The news network which recently decided to reposition its brand identity from ABP News Network to ABP Network is also bringing a change to its business model. ABP Network chief executive officer Avinash Pandey said that the network will soon go pay from its current free-to-air (FTA) model.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/31/bigga.jpg?itok=8I7F4CYb
BIG Ganga brings Kajri Utsav, a perfect culmination to its Saawan Celebration

Adding to the abundance of festivities ever-present in August, BIG Ganga, ZEE Entertainment Enterprise Limited’s No. 1 Bhojpuri General Entertainment Channel in Bihar, Jharkhand, and Purvanchal, is leaving no stone unturned in bringing the celebrations right to the doorsteps of its audience....

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/31/zeee24.jpg?itok=Bpl0Dvpg
ZEE 24 Kalak Leads Gujarati News Genre

The past week has seen diverse developments across various genres which has increased news consumption exponentially. Ranging from Kargil, Rafale, Sushant Singh case, Covid-19 updates to Ram Mandir Bhoomi Pujan, various happenings have kept the news’ viewers glued to their television sets. In such...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/31/shemaroo.jpg?itok=PBUeB4fJ
Shemaroo op revenue down due to COVID2019 impact

Indian content creator, aggregator distributor, specifically in the media and entertainment industry and now television broadcaster, Shemaroo  Entertainment Ltd (Shemaroo) reported 39.7 percent drop in consolidated operating revenue at Rs 86.2 crore for the quarter ended 30 June 2020.

Television Production House Fiction

Sign up for our Newsletter

subscribe for latest stories

* indicates required