Mumbai: Kids' entertainment channel, Cartoon Network's latest social media campaign- #ThankYouForBeingDabangg has received more than 500 messages of gratitude from across the country, for the Indian police force.
The unique social media campaign aimed to honour the relentless work of India’s supercops during the ongoing challenge of COVID-19 and was launched alongside the channel’s latest Bollywood-inspired action-comedy ‘Dabangg – The Animated Series’ on 31 May.
Watch the video montage of the kids’ messages here
Supported by parenting platform, Momspresso, the initiative saw kids and parents share messages in the form of handwritten notes, drawings, and videos, on social media. Bollywood actor Salman Khan who plays Dabangg’s iconic ‘Chulbul Pandey’ and movie producer and actor Arbaaz Khan also encouraged kids to participate through their social media posts.
Notable kids’ academy ABCD Dance Factory also shared their messages in their distinctive artistic style via Instagram Reels, set to the ‘Dabangg – The Animated Series’ title track while prompting its students to follow suit. YouTube Kids sensations Aayu and Pihu also participated via their eponymous show and encouraged their followers too, to join in the conversation.
Speaking on the campaign, South Asia Network Head for Cartoon Network and POGO, Abhishek Dutta said, “#ThankYouForBeingDabangg was launched to collectively pause and appreciate the constant endeavour of the police force during the COVID-19 pandemic. It was heartening to see responses pouring in from every corner of the country, in various ways and multiple languages, like Hindi, English, Tamil, Telugu, Marathi, and more. It brings us immense joy to have created this movement and saluting our fearless heroes.”
Speaking on the initiative DCP, Mumbai S.Chaitanya said, "We are truly grateful for the enormous amount of love we have received from kids across the country through the #ThankYouForBeingDabangg initiative. This was such a thoughtful initiative by Cartoon Network and the creative ways in which the kids thanked us was very touching. We promise to continue being Dabangg for all of you!”
Co-presented by Chocoliebe Eclairs and Cue Learn along with associate sponsor BritanniaTiger Krunch, the animated version of Bollywood’s sensational supercop franchise airs every day at 12 pm, only on Cartoon Network.
Shark Tank India Season two is gaining momentum. While some businesses get outright rejected, some CEOs reject the offers made. This is the story of a founder who bargained for a lower amount just to ensure that his team is happy and he dilutes less.
ZEE Entertainment Enterprises Limited (ZEEL), has bagged the ‘Gold’ award under the ‘Best Rewards and Recognition Strategy’ category at the 2022 edition of the prestigious Titan Business Awards.
Mumbai: Business Today's 31 Anniversary issue cover is the first ever Artificial Intelligence (AI) software generated cover, and it is set to set a new trend. Google CEO Sundar Pichai's AI created avatar graces the cover of the issue, which includes an exclusive interview decoding Google's India...
BBC is back with its fourth edition of the BBC Indian Sportswoman Of The Year (ISWOTY) Award 2022 to honour the achievements of Indian female players and a new award category introduced to honour the Indian Para Sportswoman Of The Year. The nominees for the BBC Indian Sportswoman Of The Year...
Mumbai: It’s the content era. Digital has surged like never before and content consumption in India is seeing a revolution. Tucked away safely somewhere within this content storm is a trend of its own that has seen the rise of on-demand content, streaming services, and personal viewing over HDTV....
Network 18 broadcast an exclusive interview featuring Uttar Pradesh Chief Minister Yogi Adityanath. The one on one discussion was held with Rahul Joshi, the Editor in Chief, where Chief Minister Yogi Adityanath spoke on various matters of public interest including the 2024 General Elections, the...
TV Today Network’s revenue from operations fell 10.33 per cent to Rs 231.31 crore for the quarter ended December 31, 2022, compared to Rs 257.97 crore in the same quarter last year. Total income for the company fell 8.4 per cent to Rs 244.31 crore in Q3 FY23, from Rs 266.83 crore in Q3 FY22.
After successful editions in Delhi, Mumbai and Chennai, CNN News18 Town Hall comes to the Silicon Valley of the country, Bengaluru with a platform which is bigger and better.
Mumbai: Adidas has a long history of supporting some incredible women athletes. They have recently announced their partnership with Senior Indian Women's Football Team captain Loitongbam Ashalata Devi. She will work closely with Adidas to engage and inspire the youth and to take the game to the...