Television

Business news most benefitted, English GEC most affected genres: Chrome DM

Chrome DM

MUMBAI: With a growth of 1.04 per cent as compared to last week (35), the Business news genre marked the highest opportunity to see (OTS) among all categories in week 36 of Chrome Data Analytics & Media.

In the business news category, Zee Business gained the highest OTS in six metros with 85.2 per cent whereas NDTV Profit/Prime was the most affected in terms of OTS with 47.5 per cent.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, reported by Chrome DM, across analogue cable, digital cable and DTH.

The second position in the gainer's list of OTS was grabbed by the English movies genre with the growth of 0.50 per cent in six metros. Movies Now was the most benefitted channel in this category with 53.6 per cent whereas Sony Pix was the most affected one with 45.9 per cent OTS.

Religious genre saw little less growth of 0.16 per cent in week 36 as compared to the last week (35), which was 0.33 per cent. In this category, OTS of Sanskar was leading the genre with 96.2 per cent on an HSM (Hindi-speaking market) excluding 1L-market.

The youth genre hopped on to the fourth position in the list with 0.12 per cent growth and MTV catered to 88.4 per cent OTS on an HSM (Hindi-speaking market) excluding 1L-market.

The fifth position in gainers list was bagged by the sports genre with a growth of 0.09 per cent. In this category, DD Sports is topping the OTS chart with 95.6 per cent on an all-India basis in week 36 of Chrome DM.

Among the losers, the English GEC was the most affected genre with a drop of 0.74 per cent OTS in six metros with AXN recording the highest fall in ratings in the segment with 94.4 per cent whereas Colors Infinity still maintained to keep on the top with 47.7 per cent OTS.

The Hindi News category recorded a fall of 0.53 per cent OTS on an HSM (Hindi-speaking market) excluding 1L-market. Aaj Tak was the most affected among the top 5 channels in this genre with 94.1 per cent, whereas India TV maintained to be on the top in the list with 99.6 per cent OTS in week 36.

Infotainment and 'kids all-India' pocketed third and fourth positions with a drop of 0.23 per cent and 0.12 per cent, respectively. The Discovery channel in the infotainment genre and Pogo in kids were the most affected channels in the Top 5 chart with 75.8 per cent and 74.3 per cent, whereas NGC and Nickelodeon topped the chart with 91.9 per cent and 88.9 per cent, respectively.

Hindi Movies genre stood at the fifth position with a fall of 0.11 per cent OTS with Movies OK holding the last position in the Top 5 channels' chart with 90.4 per cent and Sony Max leading the chart with 93.9 per cent OTS on an HSM (Hindi-speaking market) excluding 1L-market.

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