Television

Business news genre becomes top gainer in Chrome DM week 45

The genre grew by 1.58 per cent.

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MUMBAI: Business news genre has become the top gainer in week 45 of Chrome Data Analytics and Media data. The genre grew by 1.58 per cent. In this genre, CNBC Awaz channel gained the highest OTS with 81.1 per cent in  6 metro market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, youth gained second position and grew by 1.56 per cent in HSM excluding <1 lakh market. In this genre, Zing channel gained the highest OTS with 86.2 per cent. Hindi GEC genre stood in the third position by gaining 1.44 per cent in HSM excluding <1 lakh market. DD National secured the highest OTS with 99.2 per cent.

Music genre stood in fourth position in HSM excluding <1 lakh market and grew by 0.92 per cent. 9XM channel gained the highest OTS with 95.8 per cent. Sports genre stood on the fifth position and grew by 0.84 per cent in 6 metros market. In this genre, DD Sports gained the highest OTS with 97.7 per cent.

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