Television

Business news emerges as most benefitted in Chrome DM Week 31

The genre grew by 4.60 per cent; CNBC Awaz gained the highest OTS in business news genre

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MUMBAI: Business news genre has grown by 4.60 per cent in week 31 of Chrome Data Analytics and Media data. In this genre, CNBC Awaz channel gained the highest OTS with 85.5 per cent in 6 metro markets.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, English movies genre gained second position and grew by 3.59 per cent in 6 metro markets. In this genre, Warner Brother gained the highest OTS with 46.2 per cent. English news genre stood in the third position by gaining 2.52 per cent in 6 metro markets. Republic TV secured the highest OTS with 97.7 per cent.

Youth genre stood in fourth position in HSM excluding less than 1 lakh markets and grew by 2.17 per cent. MTV gained the highest OTS with 86.6 per cent. Kids stood in the fifth position and grew by 1.64 per cent in all India 1 Lakh+ market. In this genre, Discovery Kids gained the highest OTS with 88 per cent.

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