Report on Hindi News Viewership

Broadcasters kick off Diwali celebrations, announce special programming

Announce special episodes, and movie premieres to keep viewers eofngaged.

Mumbai: This Diwali festival, broadcasters have announced a strong line-up of shows to win a significant share of TV viewing that will take place over the four-day long weekend starting from 4 November. Ranging from marquee reality shows to blockbuster films, TV channels have left no stone unturned to attract eyeballs.

General entertainment shows

Star India network will air beloved programs such as “Dance+” season six on Star Plus, “Bigg Boss Diwali special” on Star Maa and Star Vijay, mythological series “Jai Kanhaiya Lal Ki” on Star Bharat, “Me Honar Superstar Jallosh Dancecha” on Star Pravah and “Comedy Stars” on Asianet.

Zee Tamil will air a one-and-a-half-hour special of “Olimayamana Ethirkalam” on 4 November at 7 a.m. This will be followed by “Diwali Special Pattimandram” at 9 a.m. This will be followed by a special two-hour episode of “Survivor- Naanga Vera Maathiri” at 10:30 a.m and special program “Mega Thala Diwali”  at 4 p.m.

Viacom18’s regional entertainment channels will entertain viewers with Diwali specials that celebrate the themes of the festival. Colors Bangla will air “Sangeet Er Muhajuddho'' where the theme for this weekend will be a piano special. It will also air episodes of the fiction series “Mon Mane Na.”

Colors Tamil will present fiction shows like “Amman 2,” “Abhi Tailor,” “Sillunu Oru Kaadhal” and the channel’s acclaimed shows “Enga Veetu Meenakshi” and “Idhayathai Thirudathey 2.” On the non-fiction front, there will be engrossing performances on its show “Dance vs Dance” season two and a special music show “Voice of Legends.”

Colors Marathi channel will air special episodes of “Bigg Boss Marathi” and air special episodes of its fiction shows “Jeev Maza Guntala” and “Raja Ranichi Ga Jodi.”

Zee Café, &Flix and &PrivéHD will air some of the most beloved Korean dramas on TV including titles such as “Boys Over Flowers,” “Descendants Of The Sun,” and “Bread, Love And Dreams” on the weekends.


On Star India network’s movie channels blockbusters like "The Big Bull," "Mimi," "Hungama 2," and "Bhuj: The Pride of India" will air on Star Gold. Hollywood hits such as "Disney’s Frozen 2," "Maleficent: Mistress of Evil," "The Empty Man," and "A Welcome Home Christmas" will be telecasted on Star Movies.

&pictures will showcase the premiere of Rana Dagubatti’s "Haathi Mere Saathi" on 7 November.

Zee Tamil will air the Dhanush starrer "Karnan" on 4 November at 12:30 p.m and the world TV premiere of "Dikkiloona" at 6 p.m.

Tamil movie channel Zee Thirai has lined up the crime thriller "Kavalthurai Ungal Nanban" on 3 November at 7 p.m and "Ka/Pe Ranasingam" on 4 November at 7 p.m.

Colors Tamil has announced a line-up of films that will be telecast every day starting from 1 November at 1:30 p.m. These include "Uththaravu Maharaja," "Meendum Oru Mariyadhai," "Chasing," "Magamuni," and "Devadas Brothers."

Times Network’s English movie channels including Movies Now, MN+, MNX and Romedy Now have also announced a power packed movie line-up for Diwali. Some of the movies that will be featured include "Wonder Woman 1984," "Spiderman: Far From Home," "Zombieland: Double Tap," "Rain Man," "Raging Bull," "Irma La Douce," and "Fly Me To The Moon."

Kids’ entertainment shows

POGO will premiere their new show “Krishna Aur Kans” and air special episodes of “Smashing Simmba” “Titoo” and “Shaktimaan." Cartoon Network aired “The Tom and Jerry Show” Dusshra special on 18 October and will be airing fresh episodes of the program during the festival weekend.

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