BJP most advertised in BARC week 46

BJP most advertised in BARC week 46


MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 10 November 2018 – 16 November 2018.

The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals.

The data demonstrates ads that were inserted the most in week 46 of 2018.

Top Advertisers:

For week 46, Hindustan Unilever Ltd stays on first position as the top advertiser and led with 1,30,795 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic came in second with 81,467 ad insertions followed by ITC Limited with 39,506 insertions.

Procter & Gamble stood fourth followed by Ponds India with 37,611 and 32,491 insertions.

Top Brands:

Surprisingly, Bharatiya Janata Party, the political party, took the first spot with 22,099 insertions. Netflix stood second followed by Trivago with 12,951 and 12,795 insertions respectively.

Santoor Sandal and Turmeric took the fourth position with 11,222 insertions followed by Dettol Liquid Soap with a mere 9,487 insertions.