Television

Berger Paints, Roop Mantra enter top 5 list in BARC week 38

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 15-21 September 2018.
The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.
The data demonstrates ads that were inserted the most in week 38 of 2018.
Top Advertisers:

Berger Paints entered the eminent list of top 5 after several weeks whereas major advertiser and multinational company Procter & Gamble lost its long standing position in the top 5 and tumbled down to seventh position.
For week 38, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,45,676 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.
Running neck to neck with HUL, Reckitt Benckiser, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with 84,429 ad insertions.
Kolkata based ITC Ltd retained its third position with mere 32,998 ad insertions. ITC has a diversified business that includes fast-moving consumer goods (FMCG), hotels, paperboards and packaging, agri business and information technology.
Godrej Consumer Products entered the top 5 list in week 38 with 28180 insertions.
Berger Paints entered the top 10 list after a hiatus of several months with 26,220 insertions.

Top Brands:
Toilet cleaner Harpic, from the house of Reckitt Benckiser topped the charts in week 37 and was advertised with 14,600 ad insertions.
Hotel searching website Trivago climbed one position to become the second most advertised brand with 10,682 insertions followed by Santoor with 8,974 insertions.
Ayurvedic products company Roop Mantra that stood at seventh position in week 37, climbed up to become the fourth most advertised brand on television with 8,440 insertions.
Colgate dental cream, from the house of Colgate-Palmolive that was missing in the top 5 list for the last few weeks, entered at fifth position in week 38 but with only 8,433 ads inserted between the week of 15-21 September 2018.

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