Barc Wk36 – Wk39: News18 leads in HSM

Barc Wk36 – Wk39: News18 leads in HSM

In the HSM market, News18 Network has 15.4 per cent market share.


Mumbai: Network18 group's News18 has been having a safe and stable ride with its national Hindi as well as English news channels leading the show for several months in a row. It has now claimed leadership across all key Hindi-speaking markets (HSM).

According to Barc data in Wk36–Wk39,TG: 15+, News18 Network has a 15.4 per cent market share, making it the country's largest TV news network.

News18 Bihar Jharkhand is the number one news channel in the state with a market share of 97.7 per cent. News18 UP & Uttarakhand, too, has topped the charts with a market share of 28.6 per cent, as compared to ABP Ganga’s market share of 26.2 per cent.

News18 Rajasthan is the leading channel in the state with a market share of 57.9 per cent compared to 1st India News’ 31.6 per cent and India News Rajasthan’s 9.6 per cent.

News18 Punjab/Haryana has claimed the key position too, with a market share of 32.1 per cent, compared to PTC News, Living India News, and MH One Prime’s 30.6 per cent, 22.1 per cent and 10.8 per cent respectively.

Launched almost 45 days ago, News18 JKLH too has grabbed the top slot with a market share of 39.2 per cent compared to JKL 24x7 News and Gulistan News’ 36.1 per cent, and 24.7 per cent, respectively. 

Commenting on the viewership data, Network18 CEO of Hindi news Karan Abhishek Singh said, "News18 India has been the number one national Hindi news channel for several months now. Now, News18 regional channels have claimed leadership across all key Hindi-speaking markets. It’s a message of great trust that our viewers have placed in us."

According to Barc ratings, News18 India bagged a 15.8 per cent market share in weeks 36–39, HSM-urban+rural, as compared to the 13 per cent share of TV9 Bharatvarsh and Aaj Tak’s 12.7 per cent.

In the prime time slot of 2100-2200 hours (TG: 15+, HSM), News18 India’s Kishore Ajwani is ahead of Aaj Tak by 3.5 per cent with a 17.9 per cent market share in comparison to Aaj Tak’s Sudhir Chaudhary, who holds 14.4 per cent.

Going strong on its leadership, CNN-News18, the English news channel of the Network18 group, has also fortified its position as the primary English news channel in the country by securing a market share of 31.6 per cent, as per Barc data (Wk36 – Wk 39, TG: 15+, HSM). Meanwhile, Republic TV holds the second slot with 26.6 per cent, and Times Now is in the third position with a 26.1 per cent market share.

Even on the digital front, the News18 brands have been garnering solid traction, with their views increasing steadily across YouTube and other social media platforms.

News18 has been heavily investing in technology and editorial resources to ensure that its content and presentation remain uniquely curated for the audience and far ahead of the competition.