Barc Wk 48'22: News 18 India continues to dominate HSM

Barc Wk 48'22: News 18 India continues to dominate HSM

The channel has a market share of 15.3% in the hindi news segment.

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Mumbai: News18 India has once again dominated the country's Hindi news segment, outperforming its competitors in terms of market share. With a market share of 15.3 per cent, News18 India outperformed top news channels such as TV9 Bharatvarsh, India TV, Aaj Tak, and Republic Bharat.

According to the Barc data, (market share per cent 24 hrs, TG:15+, HSM, Wk 48'22 All days), TV9 Bharatvarsh has a market share of 13.5 per cent, followed by India TV with 13.3 per cent, Aaj Tak with 13.1 per cent, and Republic Bharat with 11.4 per cent.

In terms of overall reach, News18 India has outperformed the top general entertainment channels.

"To ensure that News18's content and presentation remain distinct and far ahead of the competition, the network has made significant investments in both technology and editorial staff. News18 brands have gained significant traction on YouTube and social media platforms, with views steadily increasing," the channel said.