Barc Wk 17' 23: STAR Sports 1 Hindi tops HSM market

Barc Wk 17' 23: STAR Sports 1 Hindi tops HSM market

STAR Maa regains the first spot in the South market.

Mumbai : Broadcast Audience Research Council (Barc) India has released currency data for week 17, i.e. 22 April to 28 April 2023. As per data for the all India 2+ target group, STAR Sports 1 Hindi is the most watched channel in India with an average minute audience (AMA) of 2849.95(000). It was followed by STAR Maa at 2377.93(000) AMA, Sun TV at 2204.23(000) AMA, Star Plus at 2164.28(000) AMA, and Dangal at 1883.28(000) AMA.

The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised "event," averaged across minutes. In the Hindi speaking market (HSM), STAR Sports 1 Hindi emerged as the most watched channel at 2802.8(000) AMA, followed by STAR Plus at 2102.97(000) AMA, Dangal at 1877.79(000) AMA, Goldmines at 1582.58(000) AMA and Sony Sab at 1493.92(000) AMA.

In the South market, STAR Maa was the most watched channel at 2314.8(000) AMA, followed by Sun TV at 2187.39(000) AMA, Zee Telugu at 1560.56(000) AMA, STAR Vijay at 1393.31(000) AMA and Zee Kannada at 1220.02(000) AMA.

In the Maharashtra/Goa market, Star Pravah was the most watched channel at 1318.56(000) AMA , followed by STAR Sports 1 Hindi at 781.16(000) AMA, Zee Marathi at 391.63(000) AMA, SONY Sab at 389.8(000) AMA and Colors Marathi at 379.7(000) AMA.

In the West Bengal market, Star Jalsha was the most watched channel with 892.88(000) AMA, followed by Zee Bangla at 792.71(000) AMA, STAR Sports 1 Hindi at 234.11(000) AMA, Jalsha Movies at 136.1(000) AMA and Sony Aath at 122.85(000) AMA.

In the megacities market, including Mumbai, New Delhi, Kolkata, Bengaluru and Chennai, STAR Sports 1 Hindi was the most watched channel at 479.2(000) AMA followed by Sun TV at 366.38(000) AMA, STAR Plus at 334.92(000) AMA, Zee Telugu at 284.44(000) AMA and Colors at 284.41(000) AMA.