BARC week 9: Lizol retains top spot on brands list

BARC week 9: Lizol retains top spot on brands list

HUL is the top advertiser.

BARC data

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 13 February and  March 2021.

The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week nine of 2021.

Top Advertisers:

Hindustan Unilever continued to be the biggest advertiser this week also with 222923 insertions.

It was followed by Reckitt Benckiser India, which ranked second with 189285 ad generations.

Cadburys bagged the third rank this time with 36970 ad AMA. Brooke Bond came in fourth with 35047 ad insertions.

P&G and ITC secured fifth and sixth place with 34943 and 30592 ad views.

Other top brands in the pecking order were as follows: Colgate, Lakme, Ponds India, and Godrej Consumer Products.

Top Brands:

This week Lizol led the chart with 20165 ad impressions. PolicyBazaar came in second with 18339 ad views. Dettol Toilet Soaps secured the third position with 18299 ad insertions.

The fourth and fifth spots were acquired by Moov Gel and Dettol antiseptic liquid with 16810 and 13895 ad AMA respectively.

Lalithaa Jewellery bagged the sixth spot with 13222 ad views.

Other top brands in the pecking order were as follows: Harpic Power Plus, Clinic Plus Shampoo, Dettol Liquid Soap and Harpic Bathroom Cleaner.