BARC week 6: PolicyBazaar leads top brands list

BARC week 6: PolicyBazaar leads top brands list

HUL is the top advertiser.

BARC

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 6 February and 12 February 2021.

The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week six of 2021.

Top Advertisers:

Hindustan Unilever continued to be the biggest advertiser this week also with 228554 insertions.

It was followed by Reckitt Benckiser India, which ranked second with 210818 ad generations.

Godrej Consumer Products bagged the third rank this time with 40694 ad AMA. Ponds India came in fourth with 37070 ad insertions.

P&G and ITC secured fifth and sixth place with 36901 and 36588 ad views.

Other top brands in the pecking order were as follows: Cadburys, Colgate ,Brooke Bond, and Lakme.

Top Brands:

This week PolicyBazaar led the chart with 24652 ad impressions. Lizol came a close second with 24147 ad views. Dettol antiseptic liquid secured the third position with 22198 ad insertions.

The fourth and fifth spots were acquired by Moov Gel and Lalithaa Jewellery with 22019 and 20526 ad AMA respectively.

Glow & Lovely Dettol Toilet Soaps bagged the sixth spot with 17683 ad views.

Other top brands in the pecking order were as follows: WhiteHat Jr, Harpic Bathroom Cleaner, Harpic Power Plus and Colin.